CEO Yasser Taher attributed this growth to the expansion of the group's property portfolio, which included new stores and upgrades for both Magrabi and Doctor M.

The strategic expansion boosted market presence, higher average order values, and increased foot traffic.

Additionally, the group saw a 225% growth in online sales in 2023.

The text discusses how a company's focus on improving the online customer experience, such as virtual try-on features and fast delivery options like same-day and express, has contributed to its growth.

The executive, Taher, highlighted the importance of reducing delivery times through enhancements to last-mile delivery services, including same-day and express options within 90 minutes in the UAE.

These initiatives helped meet customer expectations in a digital landscape and removed service frictions.

Taher emphasized the company's goal of enhancing the end-to-end customer experience in 2023, which boosted the conversion rate and will continue in 2024.

The company also addressed key gaps and introduced innovative features to maintain this trajectory.

In 2023, the Magrabi Optical Group invested SR115 million ($30.66 million) in expanding their retail network, refurbishments, and transformation projects.

This included opening new stores and upgrading existing ones to a luxury banner.

The group also announced plans to introduce shipping services to Qatar, Egypt, and Kuwait, transitioning from cross-border shipping to establishing local hubs in each country.

Additionally, they focused on enhancing the end-to-end customer experience and removing service frictions by identifying and addressing 52 gaps and improving website content quality, as well as introducing features like virtual try-on.

Yasser Taher, CEO of Magrabi Retail Group, announced the opening of a fulfillment center in Egypt in January 2024, with plans to expand to Kuwait and Qatar by September 2024.

This expansion is part of the group's growth strategy for 2025, aimed at providing convenience and an omnichannel experience to customers.

In 2024, Magrabi Retail Group's primary focus is on marketing and communications to reinforce its leadership position in luxury eyewear retailing through targeted campaigns and brand positioning strategies.

The company also plans to continue investing in brand evolution and expansion initiatives.

Doctor M's brand is launching Concept 3.0 with new stores and improved customer experiences, marking a significant moment for the brand.

Taher emphasizes operational excellence, focusing on CRM activations and clienteling for personalized experiences.

The Group is investing in data capability and digital transformation, prioritizing data-driven insights and technology solutions to enhance customer engagement and repeat business.

Additionally, they are working on a substantial project to optimize their supply chain end-to-end.

The Magrabi Retail Group is working to improve efficiency and agility through process optimization and technology use, with the goal of providing better value to customers.

The company is also developing an environmental, social, and governance (ESG) strategy and framework, which will be communicated in Q4 2021.

Taher, the new non-family CEO, has implemented changes to the company's leadership, including the establishment of a new board of directors with a majority of independent members and equal voting decisions to enhance corporate governance standards.

Magrabi Optical, a leading eyewear and sunglasses retail chain in the Middle East and North Africa, has restructured its board to promote transparency and accountability.

The new board structure includes thorough reporting mechanisms and structured agendas, which Taher, the company's CEO, believes supports strategy formulation and risk mitigation.

Magrabi Optical, founded in 1981, has expanded to 11 countries and aims for gender equality and fair practices, with a goal of 50:50 gender balance by 2025.

The company has achieved a gender balance in its executive team, senior leadership, and board.