Under the new guidelines, as announced in the country's official Gazette, only government or specific regulatory bodies can apply for a trademark containing "Saudi Arabia", or it must be tied to a notable property or service project. The term must be part of—not the key feature of—the mark.

Additionally, SAIP has declared that city, region, and public place names within Saudi Arabia are state-owned. Trademark applications that include these names must ensure they are not the central element of the mark and their use must not lead to confusion about product or service origins.

These regulations also govern the transfer of trademark ownership and other legal dealings, covering any mark with "Saudi Arabia," "the Kingdom of Saudi Arabia," or any related symbols or references, in any language.

Trademark registration can occur for a name that shares significance with a geographical location but is used in good faith for another purpose. Owners must avoid damaging the Kingdom’s reputation through their trademark’s use.

SAIP clarified that trademark registration under these rules doesn't provide exclusive naming rights or allow barring others from using the names. Registering geographical indicators as certification or collective marks is acceptable. The new rules apply to all pending applications at the time of their implementation.