The initiative aims to assist farmers and upskill local businesses. It is also geared toward international visitors to highlight the culture and authentic products of Umluj.

Located at Al-Hawrah, a historical port along the coastal strip of the city of Umluj, the market will be receiving visitors every Friday for 12 weeks starting from November and running until January 2023, from 4 to 10 p.m. It will feature live shows, music, activities for kids and cooking workshops.

Ahmad Ghazi Darwish, chief administrative officer at RSG, tweeted: “We opened a new window in front of local products through #Amerah_Souq @souqamerah with the support of #RedSeaGlobal, we support the people of the region and display the treasures of Umluj and its products to everyone, with its unique culture and heritage.”

Amerah Souq will allow farmers and artisans to showcase their different products, including food, merchandise, crafts, and other products in a lively and entertaining atmosphere.

No entry fees are required, and vendors can register and set up their booths for free.

RSG tweeted: “We’re excited to be launching #SouqAmerah a weekly market that reveals the local treasures and products of #THEREDSEA; apply now for the chance to be a vendor @souqamerah: http://ms.spr.ly/6019di06R”

Vendors must follow some rules and regulations, which include listing all the products they plan to sell and not selling any product outside of that list. They also must be knowledgeable about their products and be able to convey information about them when questioned by the public.

Food business owners are required to follow Saudi Food and Drug Authority regulations as well as safety precautions.