The company was set to open at least 40 shops in partnership with Tel Aviv-based retailer Fox Group and restaurant operator Yarzin Sella Group.

Fox intends to challenge Pret's decision and dispute the justification for the force majeure clause.

The cancellation may be linked to the ongoing conflict between Israel and Gaza.

Pret operates 697 locations globally.

Pret, a coffee chain, has cancelled its expansion plans into Israel due to travel restrictions and the threat of a boycott campaign from the Palestine Solidarity Campaign (PSC).

The PSC, which has called for a boycott of Pret in the UK since last October due to Israel's actions in Gaza, described investing in Israel as "unjustifiable and reprehensible." The deal between Pret and Israeli business partners Fox and Yarzin Sella was announced in 2022, but several companies have withdrawn or reversed investment plans in Israel due to pressure from the PSC and similar organizations.

Ben Jamal, the director of the Palestine Solidarity Campaign (PSC), made a statement in response to a company's decision to continue selling products in Israel.

He expressed that this action sends a message to all companies supporting Israel's treatment of Palestinians that they will face boycotts and protests.

Jamal accused Israel of committing crimes against humanity and called on the world to hold Israel accountable by refusing to finance war crimes.

He urged political leaders to end arms sales, financial, and diplomatic support to Israel.