Saudi Press

Saudi Arabia and the world
Tuesday, Feb 27, 2024

Magrabi joins with top universities to train students; eyes more initiatives

Magrabi joins with top universities to train students; eyes more initiatives

After joining hands with two leading universities in Saudi Arabia — Umm Al-Qura and King Saud — to provide training facilities to students who are studying to become opticians, Magrabi Retail Group, the Middle East’s leading eyewear retailer, is eyeing more such initiatives, its CEO said.

Speaking in an exclusive interview with Arab News, Yasser Taher said Magrabi is working on the implementation of an internal Retail Academy across the Kingdom covering all its teams: optometrists, opticians, client advisors and managers.

“The Retail Academy covers all aspects of training and development around vision correction, technical know-how, client experience, product expertise, fashion and lifestyle, operational management and leadership.

“The Retail Academy will be in-house at Magrabi and it will be deployed across all the countries we are operating in,” Taher said.

The big picture

Commenting on the big picture behind the training programs Magrabi is participating in with Umm Al-Qura and King Saud universities, Taher said the company has taken on the responsibility as an industry leader to support the Saudi government to develop local talent.

“We are doing what we can to equip students with the most advanced program to become professional opticians,” he explained. “We will continue to elevate the industry standards in Saudi with the most advanced technologies.”

Talking of the key highlights of these training programs, Abdelazem ElGarawany, Saudi market vice president, Magrabi Retail Group, told Arab News: “These programs are focusing on technical information and knowledge which is the core of the optical field in addition to soft skills and marketing customized to fit the specialized medical field.”

With regard to the thought process behind partnering with the two universities ElGarawany said: “Umm Al-Qura and King Saud universities are two of the top universities in the region, and the objective was to have solid and long-term partnerships with entities that can provide a huge value to the industry alongside our expertise in the optical field.

“We depend on scientific research about the market need and what is the required know-how for this specialized industry which led us to partnering with King Saud and Umm Al-Qura universities.”

He further explained that this partnership “will provide the perfect start to establish the right foundation to the programs.”

While Magrabi’s long-term partnership with Umm Al-Qura University seeks to provide training facilities including venues, a laboratory, tools and machines for the execution of the program in Riyadh, the tie up with King Saud University aims to provide missing tools and machines for the laboratory.

The program in Umm Al-Qura University started on March 4, and it was recommended that Magrabi has instructors for some subjects from its side to educate the students about its world-class standards and procedures.

The first batch of the program was dedicated only for Magrabi, and the Magrabi team was involved in the selection of students also.

For the western region, the priority was for Magrabi to select the first batch from the Makkah branch.

Some programs will also be executed in the Eastern Province and Magrabi will be considered as a first partner there as well.

Moving forward, Magrabi will be signing a new agreement with the Umm Al-Qura University to also include the major cities like Jeddah, Makkah and Madinah in the western region and the Eastern Province and the capital city Riyadh

For its part, the university will support the direction of unifying the programs running currently to be the same duration, subjects and certifications.

With regard to the partnership with King Saud University, Magrabi will present the company’s values and culture and explain the benefits for endoscopic cyclophotocoagulation on Career Day.

The university, on the other hand, will provide Magrabi all data for the graduated students to be part of the Career Day and offer training for the last year in Magrabi stores and facilities as part of an internship program.

Starting from the next graduated batch, Magrabi will also have priority when it comes to being involved in the selection of students.

What’s more, after getting necessary approvals from the university’s legal department, it was also agreed to name the laboratory after Magrabi.

“Magrabi provided the experience (to the universities) from the daily situations and offered the practical know-how and our experience in customer service and optical knowledge,” according to ElGarawany.

Nurturing local talent

Asked what Magrabi hopes to achieve from these training programs in the long term, Taher replied: “We want to play a major partnership role with governmental agencies to promote the industry and get the best talent to be well trained and equipped."

“We also want to provide a continuous pipeline of Saudi opticians to support the growth of the industry,” he continued.

ElGarawany added: “Once the Saudization decision was issued by the Ministry of Human Resources, we felt it was our responsibility to be part of this vision and to lead the development of this program as an industry leader.”

Taher is clear with regard to the vision Magrabi has for students who have enrolled into these training programs. “We provide an amazing learning experience combining curriculum education with practical experience in our stores — both the Magrabi and Doctor M banners — during the entire program,” he said.

“In addition, we offer employment opportunities after the completion of the program and create a career journey for the students.

“Our plan promises career opportunities to all graduated students with a clear career path inside the Magrabi organization in addition to empowering all certified opticians to take a leadership role in all sections and departments inside the organization,” added ElGarawany.

After taking over as the CEO earlier this year, Taher told Arab News he was very excited about transforming this family business to become a world-class business group.

“It’s a very progressive business that wants a place for itself on a global platform and is not just about finances and numbers,” he had said.

For Taher and his team, it is not just about growing the business and expanding the company’s footprint, but also about taking social impact programs to develop local talent that will establish Magrabi as a business group that the region — and the world — looks up to.


Related Articles

Saudi Press
Apple warns against drying iPhones with rice
China Criticizes US for Vetoing UN Ceasefire Resolution in Gaza
In a recent High Court hearing, the U.S. argued that Julian Assange endangered lives by releasing classified information.
The U.S. vetoed a U.N. Security Council resolution calling for a temporary ceasefire in Gaza, instead proposing its own six-week ceasefire plan contingent upon the release of all hostages held by Hamas
Prince William Urges End to Gaza Conflict
Saudi Arabia ranks first in UN index for e-government services in MENA
Israel has gone ‘beyond self-defence’ in Gaza, says Labour’s Streeting
EU Calls for Immediate Ceasefire in Gaza Conflict
Israel Records 20% Drop In GDP, War In Gaza Is The Reason
Saudi Arabia's FDI Inflows Grow with New International Standards
Venture Capitals Power Up Across MENA Region
Saudi Arabia Introduces Terms for 30-Year Income Tax Exemption for Multinational Companies
Saudi FM: Establishing Palestinian state is only pathway for Mideast stability
Russian opposition leader Alexey Navalny has died at the Arctic prison colony
Elon Musk's Starlink Gets License For Israel, Parts Of Gaza
Influencers Exploit X Platform for Profit Amidst Israel-Gaza Conflict
PM Modi Announces Opening Of New CBSE Office In Dubai
International Criminal Court's Chief "Deeply Concerned" By Rafah Bombing
January Funding for MENA Startups Totals $86.5 Million
Saudi Arabia accelerates digital economy growth through Nvidia partnership
Indian female military officers commend Saudi Arabia's progress and women's empowerment
Israel unveils tunnels underneath Gaza City headquarters of UN agency for Palestinian refugees
Israel deploys new military AI in Gaza war
Egypt threatens to suspend key peace treaty if Israel pushes into Gaza border town, officials say
Israel Utilizes AI Military Technology in Gaza Conflict
Saudi Arabia Warns Of A "Humanitarian Catastrophe" If Israel Moves On Rafah
China Warns Iran to Halt Houthi Attacks or Damage Trade Ties
US University To Shut Qatar Campus Due To "Heightened Mideast Instability"
Iran-backed hackers interrupt UAE TV streaming services with deepfake news
Facebook and Instagram Ban Iran's Supreme Leader
Finnish Airline, Finnair, is voluntarily weighing passengers to better estimate flight cargo weight
U.S. Secretary of State Blinken: The Israelis underwent dehumanization on 7.10, this does not give them the right to do this to others.
Defense Technology Showcase Held in Riyadh
Saudi Arabia’s non-oil exports rise 2.5% to $6bn in November 2023: GASTAT
UK Bans Misleading "Zero Emissions" Claims for Electric Cars
Gaza's Teen Inventor Sparks Light in Displacement
Netanyahu Rejects Ceasefire Proposal, Insists On Total Victory Over Hamas
Guterres appoints independent UNRWA review panel
Private Sector Employment Hits Record High with Over 11 Million Employees in January
Rolls-Royce Executive Encourages Saudi Women to Tap into Their Inner 'Superhero' for Success in Defense Industry
Saudi Arabia launches National Academy of Vehicles and Cars
Saudi Tourism Minister Reveals Plan for 250,000 New Hotel Rooms by 2030
SAR to more than double eastern network passenger capacity with new trains deal
Saudi Arabia Enhances National Defense with New Partnerships
Saudi Aramco Maintains Arab Light Crude Pricing to Asia for March
NEOM Establishes New York Office to Support Investors
Saudi Wealth Fund Draws in Over $25 Billion Worth of Investments in Three Years, Al-Rumayyan Reveals
ZATCA Cautions Against Scammer Schemes
INTRA Defense Technologies inaugurates drone factory in Riyadh
Saudi Arabia's Minister of Industry and Mineral Resources, Bandar Alkhorayef, has announced a partnership with the London Metal Exchange to set up metal storage and delivery centers in the country. Alkhorayef highlighted Saudi Arabia's expanding military industries sector, crediting the Public Investment Fund (PIF) as a key partner, during his speech at the second PIF Private Sector Forum in Riyadh