Saudi Press

Saudi Arabia and the world
Wednesday, Oct 08, 2025

Wulooj enables AI to boost Saudi Arabia’s tech sector

Wulooj enables AI to boost Saudi Arabia’s tech sector

After positioning itself as a digitalization leader, Saudi Arabia’s Wulooj is aiming to fortify its presence in the Kingdom.
Founded in 2021, Wulooj provides technology solutions powered by artificial intelligence to boost the growing tech industry. It claims to be the first Saudi artificial intelligence omnichannel company to provide a number of software-based solutions to bridge the digital gap in the Kingdom.

The company provides a number of services in different verticals like AI-enabled call centers, social channels, point of sale, e-commerce building, driver delivery apps and customer relationship management.

In an interview with Arab News, Saud Albeshi, co-founder and CEO of Wulooj, said: “Our company is solving the gap that exists in the market where if a customer requires a digital journey they will search for multiple vendors and have different platforms to access for each module. We aim to provide a unified platform where customers can utilize all these features from just one place.”

In a short span of time, Wulooj has managed to expand its presence to the UAE and Bahrain but Saudi Arabia remains its primary market.

“The Middle East and North Africa is our target market with our main focus currently being Saudi Arabia,” Albeshi highlighted.

He further explained that Wulooj will expand its sales and marketing operations to boost its reach throughout the Kingdom and maximize growth.

“Currently Wulooj has its core team in Riyadh and Eastern Province. With growth in sales or investment, whichever comes first, we will plan to open branches in Jeddah and other major cities with a dedicated on-ground sales team helping us with expansion,” he added.

The company has over 100 clients with a total number of 2,000 users noting that each client can have multiple users utilizing Wulooj’s solutions.

“Our plan is to reach at least 1,000 clients by the end of 2023 which will support Wulooj exponentially in reaching its targets,” Albeshi said.

The company aims to achieve this goal by building on its competitive advantage of having relatively low prices as well as utilizing one of its most prominent growth levers which is word of mouth.

“Our current business strategy lies on focusing on our customer retention. We are prioritizing customer retention and satisfaction by aiming to have biweekly calls with our clients and making sure they’re satisfied with Wulooj and are not facing any issues,” he explained.

Wulooj also provides its clients with analytics and aims to integrate its customer relationship management with other retail solutions to enhance its customer experience.

UAE’s ProTenders set to enter Saudi Arabia amidst construction boom“With increasing concerns about data security and privacy, we have prioritized taking precautions and making sure that accounts are not mishandled or data is not at all shared with any third party. All data is saved in Wulooj servers with the highest level of security,” Albeshi added.

Aside from its CRM integrations, the company aims to add TikTok, Telegram and Snapchat to its social media channels services as well as develop its own AI models as part of its current product pipeline.

“Overall, our business strategy is focused on providing value to our customers, increasing market share and staying ahead of competition through innovation and differentiation,” Albeshi explained.

After four years of designing and developing the business, Albeshi and his co-founders have managed to reach over SR1 million ($266,608) in revenue.

“Our revenue stream is based on a subscription model that we provide our clients. We have subscriptions monthly and yearly depending on the number of users, type of client, type of service requested and what vertical the client requires,” Albeshi pointed out.

However, the company has still not reached profitability as it operates under a bootstrap strategy. It aims to be profitable when it achieves its target of SR300,000 per month.

Albeshi explained that the company hasn’t raised any investment rounds but is currently in the process of raising $2.6 million in funding to accelerate its hiring and development operations.

“In total, we have around 20 staff that are supporting in growth and product development. Based on growth factors we will aim to hire around 30 staff across the Gulf region. At the same time, we are actively looking for investors to support our plan,” he added.

The Kingdom’s economic growth is largely driven by diversification and digitalization where innovative solutions like those provided by Wulooj play a stellar role.

“The software as a service tech industry in Saudi Arabia is rapidly growing and evolving. As we noticed especially during the LEAP event, the government and private sector are investing heavily in technology and digital transformation initiatives,” Albeshi said.

He added that the company is solving industry-specific problems to improve efficiency and digitalization in the market as well as “to collaborate and develop joint solutions to benefit the market as a whole while taking a cohesive and integrated approach.”

Albeshi concluded that the company is always looking for opportunities to improve its offerings based on the growth standards set out by the Kingdom’s market.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Wave of Complaints Against Apple Over iPhone 17 Pro’s Scratch Sensitivity
Syria Holds First Elections Since Fall of Assad
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
Nvidia and Abu Dhabi’s TII Launch First AI-&-Robotics Lab in the Middle East
UK, Canada, and Australia Officially Recognise Palestine in Historic Shift
New Eye Drops Show Promise in Replacing Reading Glasses for Presbyopia
Dubai Property Boom Shows Strain as Flippers Get Buyer’s Remorse
Top AI Researchers Are Heading Back to China as U.S. Struggles to Keep Pace
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
UAE-US Stargate Project Poised to Make Abu Dhabi a Global AI Powerhouse
Trump and Starmer Clash Over UK Recognition of Palestinian State Amid State Visit
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Kuwait opens bidding for construction of three cities to ease housing crunch.
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
Could AI Nursing Robots Help Healthcare Staffing Shortages?
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Did the Houthis disrupt the internet in the Middle East? Submarine cables cut in the Red Sea
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Tether Expands into Gold Sector with Profit-Driven Diversification
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
Israeli Airstrike in Yemen Kills Houthi Prime Minister
After the Shock of Defeat, Iranians Yearn for Change
YouTube Altered Content by Artificial Intelligence – Without Permission
Iran Faces Escalating Water Crisis as Protests Spread
More Than Half a Million Evacuated as Typhoon Kajiki Heads for Vietnam
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
×