Accor, Cheval Collection, Marriott, and More: Top Hospitality Brands Expand in Saudi Arabia
The Future Hospitality Summit in Riyadh saw top hospitality brands, including Accor Group and Cheval Collection, signing deals to expand their presence in Saudi Arabia.
Accor Group plans to add over 25,000 rooms and launch various brands, while also introducing Accor One Living, an initiative for mixed-use and branded residential development.
Ladun Investment Co. signed an agreement with Cheval Collection for the construction and operation of Cheval Ladun Living, a hotel apartment tower in Riyadh.
Cheval Collection is starting its first project in Saudi Arabia with a residential development of 130 units and amenities like a gym, pool, and sauna.
Construction begins this year and ends in 2027.
Marriott International and Al Qimmah Hospitality signed an agreement to bring the JW Marriott brand to Jeddah, with the hotel expected to be a luxury waterfront escape for travelers.
The deal reflects the growing opportunities for luxury brands in Saudi Arabia.
Marriott International and Al Qimmah Hospitality are developing a new JW Marriott Hotel in Jeddah, Saudi Arabia, as part of the city's Vision 2030 plan to become a leisure and business destination.
Baheej Tourism Development Co., a joint venture between ASFAR and the Tamimi-AWN Alliance, has signed a deal with Kerten Hospitality to manage their hotel in Yanbu under the premium Cloud 7 brand.
Both companies bring expertise and experience in retail and hospitality sectors to make these projects successful.
Cloud 7 is a forward-thinking hotel and residential brand, known for its unique designs, check-in lobbies, healthy food choices, and retail boutiques.
ASFAR, a PIF-owned company, has partnered with Kerten Hospitality to expand their reach and empower partners.
Additionally, ASFAR signed agreements with Mantis and KMC to manage Al Baha Mountain Lodge & Adventure Park's operations.
Cloud 7's collaboration with Kerten Hospitality and these new partnerships align with their commitment to growth and innovation.