Saudi Press

Saudi Arabia and the world
Wednesday, Feb 25, 2026

VIA Riyadh, the Saudi capital’s latest luxury destination

VIA Riyadh is the Saudi capital’s latest luxury destination that includes select restaurants, a cinema, the Kingdom’s first St. Regis Hotel, and elite shopping outlets.

Fireworks lit up the sky as Turki Al-Sheikh, chairman of the General Entertainment Authority, inaugurated VIA Riyadh, which will officially open its doors to the public in mid-February.

VIA Riyadh will offer live performances, as well as exceptional hospitality, accommodation and services to visitors seeking premium experiences.

Construction of the area, which is built in the Salmani style, took 20 months. The Salmani design process is based on six core values outlined by King Salman: authenticity, continuity, human-centricity, livability, innovation and sustainability. Salmani architecture integrates modern lifestyles while evoking the local identity and architectural heritage of the Kingdom.

Khaled Al-Malik, chairman of the Saudi Journalists Association, honored for his exceptional media career.

Located near the Ritz-Carlton, VIA Riyadh holds a significant place in Saudi history as it was the birthplace of the Second Saudi State in the 1820s. Stones from the Tuwaiq mountains were carefully chosen and extracted to create and build the area.

To encourage calm and serenity at VIA Riyadh, water fountains have been installed in the interiors and waterfalls intertwined with the rest of the outdoor landscape. The gentle and soothing sounds of water create an experience that enhances the picturesque natural landscape of the area.

The inauguration ceremony witnessed the presence of a number of ministers, officials and ambassadors accredited to the Kingdom.

VIA Riyadh will offer live performances, as well as exceptional hospitality, accommodation and services to visitors seeking premium experiences.


Ahmed Al-Khateeb, the Saudi minister of tourism, shared on his official Twitter account: “At the invitation of my brother, His Excellency Counselor Turki Al-Sheikh @Turki_alalshikh, I was pleased to attend the opening of the @ViaRiyadh project, which includes the St. Regis Hotel for the first time in the Kingdom and a number of luxurious restaurants, which contributes to creating a unique experience for visitors and residents of the city of Riyadh, which will remain the most exciting and attractive tourist destination.”

Japanese Ambassador to Saudi Arabia Iwai Fumio said on his official Twitter account: “At the kind invitation of His Excellency the President of the General Entertainment Authority @Turki_alalshikh attended the inauguration ceremony of @ViaRiyadh last night. This site truly embodies a distinct mark in Riyadh where you enjoy a new and unique experience.”

The private ceremony also witnessed the honoring of Khaled Al-Malik, chairman of the Saudi Journalists Association, for his exceptional media career.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
USS Gerald R Ford Arrives in Souda, Crete
Saudi Sovereign Wealth Fund Unit Expands Push Into Global Private Credit
Saudi Arabia Eases Headquarters Rules to Attract More Foreign Firms
Saipem Secures Major Offshore Pipeline Contract in Saudi Arabia
Saudi Arabia’s Targeted Oil Export Cuts to the US Seen as Strategic Signal Amid Global Supply Glut
Nemetschek Arabia Signs Strategic MoU with Saudi Facility Management Association
Gulf Markets Close Mixed as Saudi Shares Slip on Budget Deficit Concerns
Saudi Arabia Posts Largest Quarterly Budget Deficit in Years Amid Weaker Oil Revenues and Higher Spending
U.S. Lawmaker Urges Safeguards on Saudi Civil Nuclear Deal as Trump Administration Advances Agreement
Saudi Arabia and Gulf Allies Rally Behind Kuwait in Escalating Maritime Border Dispute with Iraq
Universal Aviation Secures License to Operate and Manage New General Aviation Terminal in Dammam
Tucker Carlson’s Saudi Arabia Remarks Spark Debate Over Israel Stance
GCC Secretary-General Holds Talks with EU Ambassador in Riyadh
Gulf States’ AI Investment Drive Seen as Strategic Bet on Technology and U.S. Security Ties
African Union Commission Chair Meets Saudi Vice Foreign Minister to Deepen Strategic Cooperation
President El-Sisi Holds Strategic Talks with Saudi Crown Prince in Riyadh
Lucid Unveils Up to $12,000 Incentive for Air and Gravity Models in Saudi Arabia
Saudi Arabia Enters Global AI Partnership, Expanding Its Role in International Technology Governance
Saudi Arabia’s Landmark U.S. LNG Agreement Signals Major Strategic Shift
Saudi Arabia Accelerates Global Gaming Push with Billion-Dollar Deals and Expanded PIF Mandate
Saudi Arabia Reports $25.28 Billion Budget Deficit in Fourth Quarter of 2025
Alvarez & Marsal Tax Establishes Dedicated Pillar Two and Transfer Pricing Team in Saudi Arabia
United States Approves Over Fifteen Billion Dollars in Major Arms Sales to Israel and Saudi Arabia
Pre-Iftar Walks Gain Momentum as Ramadan Wellness Trend Spreads
Middle East Jackup Rig Fleet Contracts Further After Saudi Drilling Suspensions
Türkiye and Saudi Arabia Prepare to Sign Five Gigawatt Renewable Energy Deal at COP31
King Mohammed VI Congratulates Saudi Leadership on Founding Day, Reaffirming Strategic Ties
US Envoy Huckabee Clarifies Remarks on Israel After Expansionism Controversy
Saudi Arabia Introduces Limited Exceptions to Regional Headquarters Requirement for Foreign Firms
Saudi Arabia Joins Global Partnership on Artificial Intelligence, Elevating Its Role in Shaping AI Governance
Saudi Arabia and Arab States Mobilise Diplomatically After U.S. Envoy’s Israel Remarks
Cristiano Ronaldo Reaffirms His Commitment to Saudi Arabia Amid Transfer Speculation
Proposed US-Saudi Nuclear Deal Raises Questions Over Uranium Enrichment Provisions
Saudi Arabia Sends 81st Aid Flight to Gaza as Humanitarian Air Bridge Continues
Global Games Show Riyadh 2026 Positioned as Catalyst for Saudi Arabia’s Vision 2030
Saudi Arabia Eases Procurement Rules, Allowing Foreign Firms Greater Access to Government Contracts
Türkiye and Saudi Arabia Seal Two Billion Dollar Solar Energy Agreement
Saudi Crown Prince Reportedly Sends Letter to UAE Leader Over Yemen and Sudan Policies
Saudi Arabia Voices Concerns to UAE Over Sudan Conflict and Yemen Strategy
Saudi Arabia Joins Global Artificial Intelligence Alliance to Strengthen International Collaboration
Shura Island Positioned as Flagship of Saudi Arabia’s Ambitious Red Sea Tourism Drive
Saudi Arabia Rebukes Mike Huckabee Over Remarks in Tucker Carlson Interview
OpenAI CEO Sam Altman praises the rapid progress of Chinese tech companies.
Concerns Mount Over Potential Saudi Uranium Enrichment in Prospective US Nuclear Accord
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
Investability Emerges as the Defining Test of Saudi Arabia’s Next Market Phase
Saudi Arabia’s Packaging Market Accelerates as Sustainability and E-Commerce Drive Transformation
Saudi Arabia’s Strategic Minerals Drive Offers Lessons for Europe’s Supply Chain Ambitions
Saudi Arabia Unveils $32 Billion Push Into Theme Parks and Global Entertainment
×