Saudi Press

Saudi Arabia and the world
Tuesday, Feb 24, 2026

UAE firm eyes huge opportunities in Saudi mobility sector

Saudi Arabia’s mobility sector is set to benefit from the collaboration of the Public Investment Fund-backed iot squared and UAE-based AHOY Technology as the former will obtain software licensing and resale rights of IT products offered by the latter.
The partnership aims to launch AHOY’s comprehensive suite of products and services including technology infrastructure, software development kits, and programming interfaces in the Kingdom. The Saudi firm, iot squared, is a joint venture between the PIF and etc Group.

In an interview with Arab News, AHOY CEO Jamil Shinawi expressed optimism over the prospects of his firm’s partnership with iot squared.

“Internet of Things is the eyes, ears, and senses of our technology, iot squared comes not only with a great purpose but also with an amazing world-class team that is more than capable of creating wonders,” he added

Shinawi said his company is well-equipped to tackle challenging projects and contribute to the success of the Kingdom’s Vision 2030 plans.

AHOY is a unique deep-tech company that provides developers with the tools needed to build efficient, lean, and automated movement operations solutions through data, insights, and intelligence.

Shinawi said the Kingdom is undergoing “an amazing” transformation and evolving at the socioeconomic, industrial, and technological levels.

“We, at AHOY, consider ourselves a catalyst for such a change,” as the company is involved with several projects, some of which are backed by the PIF, in different sectors such as aviation and mobility.

The IT firm has also established a regional commercial office in Riyadh.

IT products

Among the company’s licensed products, COMET stands out as a software-as-a-service platform designed to optimize and seamlessly integrate logistical platforms, ensuring end-to-end efficiency. FLY+ provides a platform-as-a-service solution for a smarter travel experience, offering remote check-in, door-to-door services, and efficient handling of left-behind luggage.

Additionally, AHOY’s Movement Studio technology infrastructure facilitates the development of tailor-made software tools, enabling the affordable and rapid creation of futuristic solutions, systems, and applications. These solutions accurately orchestrate movement and routing, catering to the needs of enterprises and complex commercial-grade applications.

Opportunities

Shinawi acknowledges that the Kingdom’s heavy investment in technology and innovation presents immense opportunities for the company. AHOY aims to attract 100 new enterprise clients from Saudi Arabia in the coming years.

Having exceeded over $16 million in revenues since its inception, the company reached the threshold of profitability last year.

“We have raised close to SR60 million ($16 million) from 2018 to date, this has been used to build our technology, develop and conduct limited operation of use-cases to demonstrate scalability,” he said.

Shinawi told Arab News that in the first five months of 2023, his IT firm had surpassed last year’s revenue.

AHOY raised approximately SR1 million from an angel round in 2019, SR12 million in 2020, and SR45 million in 2022.

Shinawi also revealed plans to secure additional funding through a Series D round in 2023. The company aspires to become the region’s first decacorn, reaching a valuation of $10 billion, he added.

Expanding on its global presence, AHOY already operates in 60 markets and aims to establish a global user base within 18 months. By the end of the year, AHOY aims to operate in 120 geographies.

“We are close to 100 people globally and we do not want to exceed 120 people even in the future, any requirement in growth in our structure happens in spin-off companies that are subsidiaries,” Shinawi explained.

Future strategy

Shinawi also disclosed the launch of autonomous command and control and planning artificial intelligence orchestrators in 2023. The new products, he said, will make operations management efficient manifold.

Moreover, AHOY is actively developing a neural network-based solution targeting traffic, water, and data management.

It is committed to bridging the technology gap by providing a framework that streamlines dynamic movement and equips developers, implementation partners, and systems.

Shinawi believes in supporting the growth of small and medium enterprises which he considers the driving force of any economy.

“SMEs are our passion,” he said. “Such a transformative vision like Saudi Vision 2030 necessitates sustainable development through technology, and AHOY is committed to supporting every hand that contributes to this noble cause and the evolution of humanity and life.”

He added that AHOY is perfectly suited to support the developments of Vision 2030, whether in smart cities, people and goods flow, or AI and machine learning.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
GCC Secretary-General Holds Talks with EU Ambassador in Riyadh
Gulf States’ AI Investment Drive Seen as Strategic Bet on Technology and U.S. Security Ties
African Union Commission Chair Meets Saudi Vice Foreign Minister to Deepen Strategic Cooperation
President El-Sisi Holds Strategic Talks with Saudi Crown Prince in Riyadh
Lucid Unveils Up to $12,000 Incentive for Air and Gravity Models in Saudi Arabia
Saudi Arabia Enters Global AI Partnership, Expanding Its Role in International Technology Governance
Saudi Arabia’s Landmark U.S. LNG Agreement Signals Major Strategic Shift
Saudi Arabia Accelerates Global Gaming Push with Billion-Dollar Deals and Expanded PIF Mandate
Saudi Arabia Reports $25.28 Billion Budget Deficit in Fourth Quarter of 2025
Alvarez & Marsal Tax Establishes Dedicated Pillar Two and Transfer Pricing Team in Saudi Arabia
United States Approves Over Fifteen Billion Dollars in Major Arms Sales to Israel and Saudi Arabia
Pre-Iftar Walks Gain Momentum as Ramadan Wellness Trend Spreads
Middle East Jackup Rig Fleet Contracts Further After Saudi Drilling Suspensions
Türkiye and Saudi Arabia Prepare to Sign Five Gigawatt Renewable Energy Deal at COP31
King Mohammed VI Congratulates Saudi Leadership on Founding Day, Reaffirming Strategic Ties
US Envoy Huckabee Clarifies Remarks on Israel After Expansionism Controversy
Saudi Arabia Introduces Limited Exceptions to Regional Headquarters Requirement for Foreign Firms
Saudi Arabia Joins Global Partnership on Artificial Intelligence, Elevating Its Role in Shaping AI Governance
Saudi Arabia and Arab States Mobilise Diplomatically After U.S. Envoy’s Israel Remarks
Cristiano Ronaldo Reaffirms His Commitment to Saudi Arabia Amid Transfer Speculation
Proposed US-Saudi Nuclear Deal Raises Questions Over Uranium Enrichment Provisions
Saudi Arabia Sends 81st Aid Flight to Gaza as Humanitarian Air Bridge Continues
Global Games Show Riyadh 2026 Positioned as Catalyst for Saudi Arabia’s Vision 2030
Saudi Arabia Eases Procurement Rules, Allowing Foreign Firms Greater Access to Government Contracts
Türkiye and Saudi Arabia Seal Two Billion Dollar Solar Energy Agreement
Saudi Crown Prince Reportedly Sends Letter to UAE Leader Over Yemen and Sudan Policies
Saudi Arabia Voices Concerns to UAE Over Sudan Conflict and Yemen Strategy
Saudi Arabia Joins Global Artificial Intelligence Alliance to Strengthen International Collaboration
Shura Island Positioned as Flagship of Saudi Arabia’s Ambitious Red Sea Tourism Drive
Saudi Arabia Rebukes Mike Huckabee Over Remarks in Tucker Carlson Interview
OpenAI CEO Sam Altman praises the rapid progress of Chinese tech companies.
Concerns Mount Over Potential Saudi Uranium Enrichment in Prospective US Nuclear Accord
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
Investability Emerges as the Defining Test of Saudi Arabia’s Next Market Phase
Saudi Arabia’s Packaging Market Accelerates as Sustainability and E-Commerce Drive Transformation
Saudi Arabia’s Strategic Minerals Drive Offers Lessons for Europe’s Supply Chain Ambitions
Saudi Arabia Unveils $32 Billion Push Into Theme Parks and Global Entertainment
Saudi Crude Exports to India Climb Sharply, Closing Gap With Russia
Saudi Arabia’s Halal Cosmetics Market Expands as Faith and Ethical Beauty Drive Growth
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
ImmunityBio Secures Saudi Partnerships to Launch Flagship Cancer Therapy
Türkiye and Saudi Arabia Launch Expanded Renewable Energy Partnership
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Saudi Arabia Tops Middle East Green Building Rankings with Record Growth in 2025
Qatar and Saudi Arabia Each Commit One Billion Dollars to President Trump’s ‘Board of Peace’ Initiative
Ramadan 2026 Prayer Times Set as Fasting Begins in Saudi Arabia and Egypt Announces Dates
Saudi Arabia Launches Ramadan 2026 Hotel Campaign to Boost Religious and Leisure Tourism
Saudi Arabia Seeks Reroute of Greece-Bound Fibre-Optic Cable Through Syria Instead of Israel
×