Saudi Press

Saudi Arabia and the world
Monday, Jun 16, 2025

Twitter's new boss: Who is Linda Yaccarino?

Twitter's new boss: Who is Linda Yaccarino?

Twitter CEO Linda Yaccarino is also known as the 'velvet hammer' in ad world

Elon Musk on Friday officially named former NBCUniversal executive Linda Yaccarino as the new CEO of Twitter.

Yaccarino, who is known as the "velvet hammer" in the ad world according to the Wall Street Journal, stepped down as global chair of advertising and partnerships at NBCUniversal on Friday morning. She will succeed Musk in six weeks. Musk has been running the platform since he bought it for $44 billion in October, although he insisted that he would not become its permanent CEO.

Yaccarino spent more than a decade as an executive at NBCUniversal and helped to transform "the $70 billion premium video ecosystem," according to the media giant.

As global chair of advertising and partnerships, Yaccarino was responsible for monetizing the company’s portfolio of linear networks, digital and streaming platforms, distribution and commerce partnerships and client relationships, according to her LinkedIn profile. She also oversaw all global, national and local ad sales, partnerships, marketing, ad tech, data, measurement, commerce and strategic initiatives.

Linda Yaccarino and Lorne Michaels, creator and executive producer of "Saturday Night Live," speak on stage during the NBC session at the Cannes Lions 2019.


Yaccarino helped launch its ad-supported streaming service, Peacock, and forged partnerships with Apple News, BuzzFeed, Holler, ReachTV, Snapchat, Twitter and YouTube in an effort to expand the company's digital footprint.

Her team of 2,000 people generated more than $100 billion in ad sales since she joined in 2011, according to her company profile.

Prior to her time with NBCUniversal, Yaccarino worked at global entertainment company Turner for almost two decades.

Yaccarino, who has deep roots in the advertising industry, could be a linchpin in Twitter’s future.

Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Musk said in late April that advertisers had returned, but he provided no details.

Last month, Yaccarino interviewed Musk on a Miami stage in front of hundreds of advertisers.

Her interest in the media and advertising industry stems from her time at Penn State University. Yaccarino said in an interview with Salesforce in 2021 that she "gravitated towards communications" while in school.

Linda Yaccarino speaks at "Peacock Investor Day" at 30 Rockefeller Center in New York City on Jan. 16, 2020.


"I was very interested in content and content's influence on culture, and that's what kind of landed me in the business of content, which has become media and advertising," she said.

After a brief mishap with her application, she landed her first internship at NBC's media planning department, which she says is "where the love affair was born."

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Israeli Airstrike Targets Iranian State TV in Central Tehran
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Black Box Recovered from Air India Crash Site
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
IMF Warns of Severe Global Trade War Impacts on Emerging Markets
Syria to Reconnect to Global Economy After 14 Years of Isolation
Israel Confirms Arming Gaza Clan to Counter Hamas Influence
Global News Roundup: From Ukraine's strategic military strikes and Russia's demands and Tensions Escalate in Ukraine, to serious legal issues faced by Britons in Bali and Trump's media criticism, the latest developments highlight a turbulent landscape
U.S. Reduces Military Presence in Syria
Trump Demands Iran End All Uranium Enrichment in Nuclear Talks
Iran Warns Europe Against Politicizing UN Nuclear Report
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
European and Arab Ministers Convene in Madrid to Address Gaza Conflict
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
UAE Offers Free ChatGPT Plus Subscriptions to Citizens
Lebanon Initiates Plan to Disarm Palestinian Factions
Iran and U.S. Make Limited Progress in Nuclear Talks
The Daily Debate: The Fall of the Dollar — Strategic Reset or Economic Self-Destruction?
Trump Administration's Tariff Policies and Dollar Strategy Spark Global Economic Debate
OpenAI Acquires Jony Ive’s Startup for $6.5 Billion to Build a Revolutionary “Third Core Device”
Turkey Weighs Citizens in Public as Erdoğan Launches National Slimming Campaign
Saudi-Spanish Business Forum Commences in Riyadh
Saudi Arabia and Spain Sign MoU to Boost SME Sectors
×