Saudi Press

Saudi Arabia and the world
Friday, Oct 18, 2024

Twitter's new boss: Who is Linda Yaccarino?

Twitter's new boss: Who is Linda Yaccarino?

Twitter CEO Linda Yaccarino is also known as the 'velvet hammer' in ad world

Elon Musk on Friday officially named former NBCUniversal executive Linda Yaccarino as the new CEO of Twitter.

Yaccarino, who is known as the "velvet hammer" in the ad world according to the Wall Street Journal, stepped down as global chair of advertising and partnerships at NBCUniversal on Friday morning. She will succeed Musk in six weeks. Musk has been running the platform since he bought it for $44 billion in October, although he insisted that he would not become its permanent CEO.

Yaccarino spent more than a decade as an executive at NBCUniversal and helped to transform "the $70 billion premium video ecosystem," according to the media giant.

As global chair of advertising and partnerships, Yaccarino was responsible for monetizing the company’s portfolio of linear networks, digital and streaming platforms, distribution and commerce partnerships and client relationships, according to her LinkedIn profile. She also oversaw all global, national and local ad sales, partnerships, marketing, ad tech, data, measurement, commerce and strategic initiatives.

Linda Yaccarino and Lorne Michaels, creator and executive producer of "Saturday Night Live," speak on stage during the NBC session at the Cannes Lions 2019.


Yaccarino helped launch its ad-supported streaming service, Peacock, and forged partnerships with Apple News, BuzzFeed, Holler, ReachTV, Snapchat, Twitter and YouTube in an effort to expand the company's digital footprint.

Her team of 2,000 people generated more than $100 billion in ad sales since she joined in 2011, according to her company profile.

Prior to her time with NBCUniversal, Yaccarino worked at global entertainment company Turner for almost two decades.

Yaccarino, who has deep roots in the advertising industry, could be a linchpin in Twitter’s future.

Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Musk said in late April that advertisers had returned, but he provided no details.

Last month, Yaccarino interviewed Musk on a Miami stage in front of hundreds of advertisers.

Her interest in the media and advertising industry stems from her time at Penn State University. Yaccarino said in an interview with Salesforce in 2021 that she "gravitated towards communications" while in school.

Linda Yaccarino speaks at "Peacock Investor Day" at 30 Rockefeller Center in New York City on Jan. 16, 2020.


"I was very interested in content and content's influence on culture, and that's what kind of landed me in the business of content, which has become media and advertising," she said.

After a brief mishap with her application, she landed her first internship at NBC's media planning department, which she says is "where the love affair was born."

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Hamas Chief Yahya Sinwar Killed in Israeli Operation
Biden Praises Israel's Military Action Against Hamas Chief Yahya Sinwar
Yahya Sinwar’s Death Marks Pivotal Moment in Gaza War
Global Tensions Surge: Hate Crime in Maryland, Rising Middle Eastern Conflicts, and US Political Drama Unfold
Hezbollah Deputy Chief Calls for Ceasefire Amidst Escalating Conflict with Israel
US Warns Israel of Potential Aid Cuts Over Gaza Assistance Delays
Global Solar Initiatives Surge in Saudi Arabia Amidst Rising Middle East Tensions
Israeli Airstrike in Lebanon Sparks UN Investigation Calls Amid Rising Regional Tensions and Global Responses
Saudi Arabia Champions Cultural and Diplomatic Initiatives for Middle East Stability and Palestinian Support
Turkiye Protests Intensify Amid Rising Femicides as Global Tensions Escalate and EU-GCC Summit Approaches
Saudi Arabia’s Shoura Council Pushes for Educational Investment, as Global Relations and Cultural Contributions Shine
Lebanon's Healthcare Crisis Amid Conflict, Saudi Arabia's Green Campaign, and Sports Highlights: A Snapshot of Regional Developments
Global Developments: Pakistan's Lockdown for SCO Summit, EU Migration Challenges, US Voting Rights Legal Battles, and Boost in Saudi Markets
Sustainable Innovation: Riyadh's New Murabba Hits Milestone Amid Regional Security and Climate Initiatives
Remarkable Survival Tale and Global Economic Collaborations: From Russia to Saudi Arabia's Expanding Influence
From Saudi Art at G20 to Lebanon's Rising Tensions: Navigating Global Cultural and Political Currents
Kamala Harris Courts Black and Latino Voters; UN Condemns Israeli Attacks; Saudi Arabia Launches International Qur’an Competition; Study of Al-Wahbah Crater Unveils Potential Extraterrestrial Insights; Pioneering Robotic Organ Transplants in Riyadh; Saudi Crown Prince’s Diplomatic Visit to Egypt
Egypt Reduces External Debt by $15 Billion as Islamic Development Bank Commits $3 Billion to Global Projects; Middle East Tensions Highlighted by Recent Developments
Global Developments: Italian Troops' Safety, Afghan Relocations, and Political Shifts in Indonesia
Global Economic Turbulence: IMF Debt Warning, Oil Price Slump, and Sustainability Initiatives
Escalating Tensions in Gaza and Beyond: Regional Leaders Respond Amidst Global Unrest
Rising Tensions: Israel Strikes Lebanon, Iran Denies Missile Transfers, and China Conducts Drills Near Taiwan
Arab American PAC Breaks Tradition, Global Tensions Rise, and New Alliances Form
Russia's Call for a BRICS Financial System Alternative
Israel Vows to Limit Retaliatory Strike on Iran to Military Facilities
Escalating Conflicts: UN Peacekeepers Injured, Ukraine Villages Captured, and Trial for Daesh Crimes Marks Global Tensions
Global Tensions Rise as China Calls for Ceasefire, amidst Polio Outbreak and Innovative Hezbollah Tactics Challenge Israeli Defenses
Erdogan Criticizes UN's Inaction; Global Tensions Rise Over Human Rights and Resource Disputes
Global Tensions Surge: US-UK Airstrikes in Yemen, Diplomatic Shifts in Iran, and Israeli-Lebanese Struggles
Saudi Arabia's Ambitious Moves: Hydrogen Trains, Riyadh Metro, and Smart City Collaborations
Global Tensions and Tragedies: UN Experts Criticize Tunisia's Migrant Policies, Israeli Airstrikes Hit Lebanon, UK Court Hears Family Murder Trial, and New Saudi-Philippines Energy Pact
Saudi Arabia Embraces Sustainable Progress with Energy Pact and Cultural Milestones: From Renewable Innovations to Fashion and Sporting Triumphs
Netanyahu Urges UN to Relocate Lebanon Peacekeepers Amid Escalating Tensions
Tech Boosts Singapore’s Economy to 4.1% Growth in Q3
EU Sanctions Iranian Entities, UNHCR Warns of Global Displacement, and Saudi Arabia Advances Green and Industrial Ventures
Riyadh Season 2024: A Blend of Cultural Marvels and Cybersecurity Initiatives Amidst Middle Eastern Turmoil and Archaeological Revelations
From Desert Adventures to Diplomatic Tensions: Exploring Philby's Legacy and Global Affairs
Qatar's Tourism Boom and Saudi Arabia's Strategic Advances: Highlights from Economic Growth to Humanitarian Efforts
Global Developments: Philippines-Saudi Green Alliance, Pakistan's Security Ops, France's Immigration Shift, Ukraine-Russia Tensions, EU on Israeli Actions, and Dussmann's Strategic Move
Rising Tensions and Humanitarian Crises: Israeli Airstrikes in Gaza and Regional Conflicts Escalate
Global Tensions and Local Challenges: Missile Strikes Shift Defense Focus, Political Security Concerns Rise, and Societal Transformations Unfold
World Bank Warns of Rising Debt; Saudi Arabia Unearths Cave Wonders; Middle East Tensions and U.S. Military Moves; China Conducts Drills Near Taiwan
Sweden Urges EU to Designate Iran's Guards as Terrorists Amid Alleged Recruitment of Swedish Gang Members
Regional Diplomacy Intensifies Amid Rising Tensions Between Hezbollah and Israel
Saudi Arabia's Vision 2030: Pioneering Food Security, Digital Transformation, and Global Partnerships Amidst Regional Tensions
Amid Conflict in Lebanon, Saudi Arabia Charts Path to Global Logistics Leadership and Cultural Enrichment
Madinah Dates Festival Celebrates Heritage Amid Rising Middle East Tensions: A Complex Global Landscape
Saudi Arabia Unveils Ambitious Logistics and Technological Plans Amidst Vision 2030 Reforms
Tensions Escalate in Middle East Following Israeli Airstrike; Saudi Arabia Drives Environmental and Economic Initiatives
Saudi Arabia's Environmental Achievements Shine on IUCN Green List Amid Regional Conflicts and Cultural Celebrations
×