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Wednesday, Feb 28, 2024

Trump's social media company has earned him $201 - but NFTs earned up to £1m

Trump's social media company has earned him $201 - but NFTs earned up to £1m

Donald Trump estimates his social media company is worth between $5million and $25million (£4-20million), according to his personal financial disclosure form – despite it only generating the former president $201.

Mr Trump owns about 90% of his social media company, Trump Media & Technology Group. In 2022 he launched Truth Social as a rival to Twitter. The platform has been slow to take off, but garnered more than a million more visitors in March following his indictment.

He also reportedly made between $100,000 and $1million for a series of digital trading cards – or NTFs – released in December that portrayed a photoshopped Trump in a series of cartoon-like images, including an astronaut, a cowboy and a superhero.

Mr Trump was mocked at the time for hyping the NFT collection as a ‘major announcement’, but all 45,000 ‘Trump trading cards’ on sale for $99 were sold.

The report filed with the Federal Election Commission is the first glimpse into Trump’s finances since he left the White House and launched several new business ventures.

The real estate mogul and reality TV star launched the platform Truth Social in 2022, a year after he was banned from Twitter, Facebook and YouTube following the January 6 insurrection at the US Capitol in 2021.

The NFTs were widely mocked – but also sold out

A total of 45,000 of the ‘Trump trading cards’ went on sale


Although Trump has since been allowed back on those social media networks, he has relied on Truth Social as a primary method of sharing messages with his supporters, especially as he has launched his 2024 presidential campaign.

The disclosure provides limited information because it only reports income in broad ranges. That makes it difficult to tell how many of Trump’s biggest properties and businesses are faring since his departure from office because the disclosures he was required to file when he was president included specific income figures instead of ranges.

For example, in the latest disclosure he reports the Trump National Golf Club in Washington DC took in more than $5million. In 2020, he had put a finer point on it: $14.2million.

CIC Digital LLC, the company that owned the digital trading card NFTs, or non-fungible tokens, was valued at somewhere between $500,000 and $1 million, according to the report.

Trump also reported he made more than $5million in speaking fees.

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