Saudi Press

Saudi Arabia and the world
Tuesday, Apr 07, 2026

This Soho Loft is Designed for Entertaining and a Stylish New York Lifestyle

This Soho Loft is Designed for Entertaining and a Stylish New York Lifestyle

Large and open but artfully formed into distinct functional areas, a Soho loft in Manhattan reflects the diversity of the owners in a vibrant and welcoming way.

Designed by London-based firm Studiolav, the environment is inspired by the personality and eclectic style of owners who required that the space also be functional for entertaining. In fact, they needed it to accommodate 10 to 15 people for social events, dinners and cocktail parties. The resulting residence is a seamless loft that is ideal for such gatherings but also highly comfortable for everyday life.


While loft and open concept floor plans are very popular, they can pose design challenges when it comes to fitting in all the functions that are needed on a daily basis. This spacious home is laid out to facilitate entertaining but is composed of cozy seating areas and clusters based on practical needs.

All of this is achieved with a light and pleasing ambiance and just enough of an industrial touch to maintain the Soho vibe. One of the most interesting furnishings in the living space is the Caruso wooden sideboard with built-in speakers from Miniforms.

Designed by Paolo Cappello, the sideboard does more than just project sound: It puts the visual aspect of instruments into the design with a brass bell that protrudes from the front in a design that is both nostalgic and futuristic at the same time. The whimsical piece even has a smartphone app for controlling the music.


Possibly the most challenging part of an open plan is fitting in a casual workstation suitable for the times when the owners need to work from home. Here, the well-defined workspace is set off by an artful screen that divides the area but doesn’t cut off all of the natural light flooding the loft.

The artwork and furnishings help to merge the spaces visually, including the relaxing reading arrangement adjacent to the desk area. The welcoming armchair and ottoman are positioned atop a rug that is distinctly different from the others in the loft.

The vibrant patterned Malmaison rug designed by Christian Lacroix for Moooi is paired with a deeply hued velvet drape that also helps define the corner space.



This interior is largely successful because it creates a spacious contemporary living space that feels simultaneously luxurious, inviting and comfortable. The deft mix of edgy pieces with more refined elements, along with the industrial architecture of the structure come together in a dynamic home that still manages to reflect the personal characteristics of those who live there. The artwork in the home is large and particularly distinctive, adding a great deal of color and character to the loft.


One of the ways the designers did this was to create well-defined satellite spaces around the perimeter of the main seating area. Smaller pieces were carefully chosen to form smaller, cozy spaces where guests can sit to have a more private conversation or where homeowners can relax. Moreover, for larger gatherings, the flow between these spaces helps maintain the necessary flow.

The overall space is ideal for the New York City lifestyle. Anchoring the main seating area is the Lake Grey rug from Coltan, designed by Raw Edges. Part of the Lake collection, it is inspired by Persian rugs reimagined by Israeli artists who are hailed as having “revolutionized the world of optic perception in art.‎” Depending on the viewing angle, the colors can look vivid, or calming and serene.


The centerpiece lighting fixture in the residence is the Luceplan Mesh pendant lamp, which is an ideal element to tie together the varied design featur4es in the space. Designed by Francisco Gomez Paz, the LED polycarbonate and steel pendant lamp is essentially a web of flexible cables that are fixed with LED sources at each juncture. It’s a complex fixture with a light and airy vibe that can be dimmed or partially illuminated at will.




One of the satellite seating areas is focused on the Magis Proust Garden armchair, which has a style unlike any other in the room. Designed by Alessandro Mendini, the polyethylene armchair is suitable for outdoor use but is also a stunning interior piece. The combination of a traditional silhouette with an all-over speckled paint finish creates a unique vibe that reflects the very diverse cultures and backgrounds of the owners.


Another defining part of the design is the mix of pale, pastel colors and more vibrant jewel tones. The vivid blue sofa remains dominant, even with the presence of other colors, mainly because they are so light. It’s a wonderful example of how a room does not need to be completely neutral for a brightly colored sofa to be used successfully.


The dining space has a softer, more elegant feeling thanks to the furnishings as well as the pale-colored upholstery. Centered around the Otto glass table from Miniforms Lab, the contrast of the delicate hues and the exposed brick wall create a fantastic level of interest. Designed by Paolo Cappello, the table features an architectural base that is formed from asymmetric angles and lines. Architectures on a table that is now one of our icons.‎ Also in the dining area, the Palmiro wall-mounted mirror, also from Miniforms, is one of a pair in the collection. The tall, slim, mirror is embellished with copper elements, making it as much art as it is a functional mirror. On the table, the coppery shine is repeated in the LED Serena aluminum table lamp from FLOS. Created by renowned designer Patricia Urquiola, it is adjustable and emits both indirect and reflected light thanks to its unique diffuser. Urquiola was quoted saying that it is “inspired by the natural world, by leaves of different shape and color that become its playful diffusers.”



One of the areas that had to be renovated to complement the space as well as meet the needs of the residents was the kitchen. Storage space and seating were added to the existing kitchen island, and the whole kitchen was done in white tones to keep it from being too distracting in the large open plan. Ample built-ins provide storage and counter seating is ideal for everyday dining or casual seating for small-group entertaining.


Another distinctive piece in the living space that is design-forward and essential for stylish entertaining is the Chariot bar cart from Casamania & Horm. Created by GamFratesi Design, the trolley is formed from three basic elements: the wheels, two trays and the supporting structure.‎ The most prominent feature is the wheels, which are elevated from a functional element to a design focus thanks to their extreme size. The metal structure also acts as a handle, allowing it to be lifted and wheeled to a new location. The Chariot is available in painted MDF, natural solid oak or white, or black or sugar paper painted solid oak.‎


The bedrooms and internal hallways in the residence have a more relaxed and neutral color palette, defining them as a restful haven. Understated shades of gray dominate the space, while a pop of color comes from the deep teal-colored stool and the desk chair adds a hint of gentle, pastel green.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Taiwan to Source Oil Shipments from Saudi Arabia’s Red Sea Ports
Saudi Arabia Evacuates Riyadh Financial District as Precaution Amid Regional Tensions
Saudi Arabia Balances Ambitious Economic Vision Amid Regional Tensions and Financial Pressures
Budget Saudi Arabia Reports Strong Full-Year 2025 Financial Performance
Saudi Arabia Expands Investment in Capcom With Stake Reaching Six Percent
Saudi Arabia Assesses Significant Economic Impact From Regional Conflict Involving Iran
US Beef Secures Expanded Market Access in Saudi Arabia
Jordan and Saudi Arabia Declare Absolute Solidarity in Response to Iranian Threats
Saudi Arabia Raises Oil Prices to Record Premium Amid Strong Market Demand
California’s Salton Sea Emerges as Strategic Lithium Hub for Clean Energy Future
Iranian Drone Strike on US Embassy in Saudi Arabia Reportedly Targeted Intelligence Facility
Saudi Deputy Foreign Minister Meets French Embassy Official to Strengthen Bilateral Engagement
Saudi Arabia Calls on United States to Seize Strategic Opportunity to Reshape Middle East
Dating Apps Surge in Saudi Arabia as Social Norms Rapidly Evolve Among Youth
Saudi Arabia Detains Over Fourteen Thousand Illegal Residents in Week-Long Enforcement Drive
Saudi Foreign Minister Engages in Diplomatic Talks with Pakistan, Kuwait and Latvia on Regional Developments
Saudi Arabia Intercepts Cruise Missile as Regional Tensions Intensify
Saudi Stock Market Edges Higher as Tadawul Index Records Modest Gain
Underlying Rivalry Between Saudi Arabia and UAE Persists Despite Temporary Calm
Saudi Arabia’s Non-Oil Sector Contracts in March as Regional Tensions Weigh on Business Activity
Saudi Arabia Unveils Ambition to Establish Prestigious Global Prize Rivaling the Nobel
Saudi Crown Prince to Engage Wall Street in Push for Investment and Economic Expansion
Iran Accuses Saudi Arabia and UAE After Downing of Chinese-Made Drone
Saudi Arabia Condemns Attack on Hospital in Sudan, Calls for Protection of Civilians
Coordinated Drone Strike Targets CIA Facility Within US Embassy in Saudi Arabia
Italy’s Meloni Prioritises Energy Security and Strait of Hormuz Stability During Gulf Tour
Uncertainty Emerges Over Timeline and Direction of Saudi Arabia’s Ambitious Ski Resort Project
UAE and Saudi Arabia Escalate Strategy with Drone Operations Targeting Iran
Trump Delivers Characteristic Remarks on Saudi Crown Prince Amid Intensifying Iran Conflict
Drone Strike on US Embassy in Riyadh Caused Greater Damage Than First Reported
Saudi Arabia Introduces Flexible Solutions for Expired Visas Amid Regional Disruptions
Saudi Arabia’s Online Car Market Accelerates with AI Pricing and Fully Digital Buying Experience
Saudi Arabia Reassesses Defence Strategy as Iranian Drone Threat Drives Shift in Military Partnerships
Drone Strikes Target Saudi Arabia, Kuwait and Bahrain as Regional Conflict Intensifies
Japan and Saudi Arabia Align Efforts to Ease Rising Tensions with Iran
Saudi Crown Prince and Italy’s Meloni Strengthen Strategic Ties in High-Level Talks
SpaceX Explores Potential Five Billion Dollar Investment from Saudi Sovereign Wealth Fund Ahead of IPO
Saudi Arabia Lifts Key Import Barriers to Expand Access for U.S. Beef Exports
Saudi Arabia Enforces Strict Travel Penalties for Visits to Restricted Countries
Italy’s Meloni Embarks on Strategic Gulf Tour to Address Energy Security and Regional Stability
Saudi Film Festival Rescheduled to Summer as Regional Tensions Continue
Saudi Arabia Reports Forty Two Point Six Billion Dollars in Foreign Tourist Spending in 2025
Saudi Crown Prince and Russian President Hold Strategic Call on Escalating Regional Crisis
Saudi Arabia Advances Rail Network as Strategic Alternative to Strait of Hormuz Shipping Route
Ruanyun Edai Launches Saudi Arabia Hub With Forecast of Ten Percent Revenue Growth
Greek Defence Minister Visits Troops in Saudi Arabia Following Successful Missile Interception
Saudi Arabia Expands Global Strategy With Focus on African Critical Minerals
SpaceX Explores Potential Five Billion Dollar Investment From Saudi Fund Ahead of Possible IPO
US Central Command Dismisses Iranian Claim of Mass Casualties Among American Personnel in Saudi Arabia
Co-Diagnostics to Establish Molecular Diagnostics Facility in Saudi Arabia Through Joint Venture
×