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Tuesday, Jun 03, 2025

The Rise of On-Device AI in Smartphones

The Rise of On-Device AI in Smartphones

The smartphone industry is transforming with the rise of on-device AI led by HONOR and Apple. HONOR, an Android manufacturer, introduced on-device AI earlier this year, prioritizing privacy and personalized user experiences. Recently, Apple unveiled similar initiatives at WWDC, following HONOR’s pioneering approach. Experts praise HONOR’s multilayer AI strategy, suggesting a future where smarter, more secure smartphones prioritize user privacy.
The smartphone industry is undergoing a significant transformation with the rise of on-device AI.

Recently, Apple unveiled its on-device AI initiatives at the Worldwide Developer Conference (WWDC), emphasizing privacy by processing data directly on the device.

However, Android manufacturer HONOR has been a pioneer in this space, having introduced its own on-device AI strategy earlier this year at prominent trade shows like Mobile World Congress (MWC) and Viva Tech.

Experts such as CNN and BBC have praised HONOR's approach for revolutionizing smartphone interactions.

HONOR’s CEO George Zhao highlighted their 'intent-based' AI and multimodal interaction features, which anticipate user actions and streamline processes.

Apple appears to be following in HONOR's footsteps with its own privacy-centric, intent-based AI approach.

HONOR's four-layer AI strategy, unveiled in May, focuses on local data processing and includes cross-device connectivity, platform-level preferences, application-specific tasks, and advanced cloud-based AI.

Looking ahead, HONOR's work with multilayer AI sets the standard for the industry, suggesting a future with smarter, more secure smartphones that prioritize user privacy.
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