The three-day exhibition, which will be held at the Dubai World Trade Centre, coincides with a regional expansion in hospitality investment led largely by the UAE and Saudi Arabia.

“Saudi Arabia alone needs to accommodate the 100 million tourists it hopes to attract by 2030 with a hotel pipeline valued at $110 billion, while the UAE hospitality market is expected to expand by 25 percent over the same period adding a further 48,000 rooms to its room stock” Elaine O’Connell, vice president of design and hospitality at DMG Events, said.

“This offers unprecedented opportunity for developers, equipment and product suppliers, designers and operators,” she added.

Through conferences and seminars, the exhibition will provide insight into regional hotel prospects. Meanwhile, over 100 experts will take the stage at the event.

This year, the event’s profile will include new content and features in three key industry verticals: Hospitality technology, operating equipment & supplies, and food and beverages.

O’Connell said: “For years, the Middle East has been a change influencer for the sector and its willingness to quickly address game-changing issues signals that it intends to retain that mantle.

“Coupled with the excitement around ongoing regional developments, the growing regional drive to net zero, increasing data regulation and the need to meet rising consumer demands for greener facilities and services, the region, and The Hotel Show Dubai, are again at the fulcrum of sectoral change.”

The UAE Professional Housekeepers Group Meeting will also be held at the exhibition, with in-depth discussions and tutorials on maintaining excellence in the face of changing market conditions, including changing guest expectations, emerging technologies, techniques, regulations, and products.

In addition, nine culinary teams from the region’s top hotels will compete over three days to create a stunning five-course meal in the hopes of winning the coveted title of Hotel Culinary Team of the Year.