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Sunday, Apr 05, 2026

Sync Summit 2024: Confronting the Digital Paradox - A Platform for Meaningful Discussions on Technology, Wellness, and the Future

Sync Summit 2024: Confronting the Digital Paradox - A Platform for Meaningful Discussions on Technology, Wellness, and the Future

The Sync Digital Wellbeing Summit 2024 is taking place at the King Abdulaziz Center for World Culture from May 22-23, after a two-year hiatus.
This event brings together 110 digital experts and 70 speakers from 20 countries for discussions and debates on technology and wellness.

Wadha Al-Nafjan, head of digital wellbeing at Sync, emphasized that the summit is more than just a conference, it's a platform for meaningful discussions, reflections, and actions towards a better digital future.

The summit will address topics such as algorithmic homogenization, AI's impact on the creative industries, and misinformation under the theme "Confronting the Digital Paradox." The second Sync Summit is taking place on May 22 and 23 at Ithra headquarters in Dhahran.

The summit, which can be live-streamed, consists of two days with different themes.

The first day, themed "Cuts Both Ways: Wrestling with the Tensions of the Digital Era," includes seven panels, two fireside chats, and two keynote talks.

It aims to facilitate meaningful discussions, critical reflections, and collective actions for a better digital future.

The second day, themed "A Digital Renaissance: Shaping Our Relationship with Digital for a Better Future," features eight panels and three keynotes.

Additionally, the Sync Spotlight series finale will take place, with creative influencer Omar Farooq screening his new documentary, "The Dark Side of Japan." The Sync team, headed by Wadha Al-Nafjan, conducted global research for the upcoming Sync Summit at Ithra.

Key findings include: 81% of surveyed individuals are concerned about personal data collection, 53% struggle with work-life balance, and 66% believe the internet needs more regulation.

About 73% think social media is addictive, and the average daily online time has decreased.

Additionally, 68% understand AI, 87% value technology's flexibility, and 91% use digital devices for resources.

The second Sync Summit is scheduled for May 22-23, focusing on technology and wellness at Ithra.

Ithra, an organization, emphasized the importance of balancing the benefits and potential harms of digital technology in a connected world.

The Sync Summit aims to bring together academics, industry professionals, and end-users to discuss digital wellbeing and safeguard technology's future.

The event includes interactive sessions, parallel workshops, and the Gen Alpha Forum, which will involve Saudi Arabian Gen Alpha parents, educators, and other stakeholders.

The Majlis in Saudi Arabia, in collaboration with Johns Hopkins, is hosting three sessions on digital wellbeing.

The first, MAJLIS, will feature educators, researchers, and students.

THE PLAZA will offer a gamified experience showcasing projects developed with Horizon Group, PSB, and McCann Worldgroup, focusing on digital ethics.

SYNC IMMERSIVE promises an interactive journey impacting emotions and understanding through a three-step experience.

Lastly, THE PODCAST booth will serve as a studio for recording live podcast episodes, with Mo Gawdat and Mohammed Islam hosting.

The text mentions several notable speakers for an upcoming event at Ithra in Riyadh, Saudi Arabia.

These speakers include Rumman Chowdhury, a US data scientist and AI specialist, Abdulaziz Alshehri, a Saudi Arabian athlete, FIFA World Champion, and owner of an esports team, and Steve Wozniak, co-founder of Apple Inc. The event, called the Global Digital Wellbeing Assembly, will take place on May 21 and is open for registration with free attendance.

The purpose of the assembly is to discuss the objectives and roadmap for a new digital wellbeing society.
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