The authority participates with more than 40 partners, representing tourist destinations, airlines, tour operators, service providers and tourism experiences from around the Kingdom, to build strategic partnerships with the most important global markets, as Saudi Arabia received more than 150,000 visits from the United Kingdom during the year 2022.

The pavilion of the Saudi Tourism Authority provides luminous glimpses of the treasures, destinations, landmarks and tourist experiences through the various pavilions that set out on an inspiring interactive journey towards the most beautiful resorts in the Red Sea, and the historical areas in AlUla Governorate, the historic Diriyah and others.

The interactive journey highlighs the natural, climatic, cultural and social diversity. In addition, the Saudi Café welcomes its guests to celebrate the Year of Saudi Coffee.

The CEO and board member of the Saudi Tourism Authority Fahd Hamid Al-Din explained that the authority is keen with its partners to participate in the most important forums and exhibitions in the travel sector at the international level to open new horizons.

It also seeks to conclude many agreements and partnerships with major European and international companies, to attract larger segments of priority markets.