According to the organizers, the two-week outdoor festival, which will kick off on Saturday, will offer exclusive discounts of up to 70 percent on fashion, home accessories, and cosmetic products designed by international experts. The event’s galleries will have a Greek-inspired design.

On his Twitter account, Turki Al-Sheikh, GEA chairman, said the event in Riyadh is a pioneering initiative.

“We’ll soon have the ‘Outlet Festival,’ the first of its kind in Saudi Arabia. The festival will bring together the most famous brands in the world to be sold at reduced prices and discounts. A different thing in Riyadh,” Al-Sheikh said in his tweet.

The festival will be held in Al-Rehab neighborhood, west of the Saudi capital, and will include places to eat and events for children.

Farah Ahmed, who lives in the neighborhood, told Arab News that she has been observing the construction of the outlet. “It’s impressive how quickly the GEA built the space. They are working day and night to make it happen.”

Entry to the festival is free, and will include more than three million discounted items of 1,500 international brands.

“I’m so excited about the festival, especially (since) I haven’t been able to travel or shop this summer, yet I feel that two weeks is not enough. I hope the GEA extends it further,” she added.

Doors will be open daily from 3 p.m. to 1 a.m. Tickets can be booked through the Ticket MX App and website, and VIP and VVIP tickets can be booked through the Parky App and website.