Women-led Real Estate Development Firm Takes the Lead in Saudi Arabia
A Saudi businesswoman named Mashael bin Saedan is helping shape the future of the Kingdom's real estate sector with the support of royal approval.
She is the founder of Al-Saedan for Development, which was one of three private firms approved by King Salman in 2019 to be part of the National Industrial Development and Logistics Program.
Since then, her real estate development group has gone from strength to strength, focusing on digital and technical industrial transformation of the sector.
She has also partnered with a Japanese company to produce and construct pre-stressed concrete structural components in the Riyadh metropolitan area.
Mashael's involvement in the real estate sector began when she was just six years old, as her family has been involved in land development projects in Riyadh since 1934 and can include Saudi Arabia's first high-rise building in its portfolio of properties.
She aims to transform the sector in her country by targeting women to invest in the real estate sector and educate Saudi youth.
The statement suggests that a person learned the importance of having a role model and decided to resign from their previous job after two-and-a-half months.
They then decided to start their own company in order to be the change they want to see in people.