The agreement is part of STA’s strategy to employ the latest technology to deliver seamless traveler experiences
The Saudi Tourism Authority (STA) has partnered with Alibaba
Cloud, the digital technology and intelligence backbone of Alibaba
Group to create a seamless visitor experience for Chinese tourists traveling to the Kingdom.
The agreement is part of STA’s strategy to employ the latest technology to deliver seamless traveler experiences.
Cloud will also provide technical support to STA and help STA promote Saudi as a tourist destination to travelers in the Chinese market.
“As Saudi continues to develop its leisure tourism offering for local, regional and international audiences, STA is building a digital infrastructure which can provide the destination with a competitive edge and visitors with the best possible experience,” said Fahd Hamidaddin, CEO of STA.
“The recovery of the global tourism sector demands fresh thinking to overcome challenges exacerbated by the pandemic. By collaborating with Alibaba
Cloud, we will break new ground in the regional tourism sector and position Saudi at the forefront of efforts to modernise the wider global tourism eco-system.”
Through the collaboration, Alibaba
Cloud will deploy advanced, secure and reliable cloud services and technologies to create an improved digital experience for Chinese tourists traveling to Saudi and allow for the automation of services in content delivery, digital storage, and digital processing.
Selina Yuan, General Manager of International Business, Alibaba
Cloud Intelligence and Vice President of Alibaba
Group said “This collaboration brings together two key actors in the tourism sector who can set a new standard for providing a travel experience like no other. With Alibaba
Cloud leading the digital transformation of tourism, and Saudi’s unique destinations, this is a combination which will help to re-invigorate the tourism sector.”