The report, which included 50 of the largest asset management companies and sovereign wealth funds, was based on a survey of over 4,400 entities and named PIF as one of only three SWF brands to earn an A+ brand strength rating.

The Public Investment Fund (PIF) of Saudi Arabia has a high brand value due to its ambitious growth targets for 2030 and focus on investing in the local economy, creating job opportunities, and unlocking new sectors, according to a report by Brand Finance.

The report also noted that actively managed asset funds, like the PIF, tend to have higher brand value to assets under management (AUM) ratios.

As the most active Sovereign Wealth Fund (SWF), PIF has almost double the brand value to AUM ratio of its nearest competitor, making it a leader in this trend.

The strong brand value of PIF is attributed to its influential economic activity and investment performance.

The Public Investment Fund (PIF) of Saudi Arabia received positive feedback from surveyed individuals regarding its innovative strategy and its role in promoting growth and development.

The PIF aims to increase its assets under management (AUM) to USD2 trillion by 2030, which has boosted its brand value and strength.

With a current AUM of over $930 billion, the PIF focuses on developing strategic sectors and opportunities to shape the future global economy.

The PIF is now the 15th most valuable brand in the combined ranking of asset managers and Sovereign Wealth Funds (SWFs).

The text describes an active investment fund in the Kingdom that has launched 94 new companies since 2017, creating over 644,000 local job opportunities.

Brand Finance, a brand evaluation firm with 25 years of experience, publishes reports on brand strength and financial value in various sectors and countries.