Saudi Press

Saudi Arabia and the world
Saturday, Jul 12, 2025

Saudi Arabia-backed LIV Golf Investments hires two female executives to leadership team

Saudi Arabia-backed LIV Golf Investments hires two female executives to leadership team

While no players have joined the new golf venture, the leadership team continues to grow.
On Wednesday LIV Golf Investments, the new golf entity backed by the Public Investment Fund which operates on behalf of the government of Saudi Arabia, announced Monica Fee as its Senior Vice President, Global Head of Partnerships and Lily Kenny as Head of Strategy.

“I am very pleased to welcome Monica and Lily to LIV Golf Investments to help lead our company’s ambitious plans to expand our global corporate presence and grow the game of golf around the world,” said Sean Bratches, Chief Commercial Officer of LIV Golf Investments. “This is an exciting time for all of us as we grow our team, and the appointments of Monica and Lily is the latest show of force of how we are strengthening the commercial arm of the business.”

Fee, a former Property Sales Agent at CAA Sports, will work to identify key partners “to grow the sport of golf across the world.”

“I look forward to bringing my creativity and sponsorship expertise to the LIV Golf Investments team, helping to grow the game and link leading brands to a new global sports property,” said Fee. “It is an honor to join Sean’s team and be part of something truly groundbreaking in the world of sport.”

“The game of golf has immense potential for growth, and I am eager to leverage my expertise and tap into the game’s true potential,” said Kenny, who previously worked with Amazon.

No players have committed to play for the new venture, largely criticized as a way for the Saudi government to “sportswash” its controversial human rights record. According to LIV Golf, the PIF is its majority shareholder and is, “one of the world’s largest sovereign wealth funds with a diverse international investment portfolio.” The fund’s chairman is Crown Prince Mohammed bin Salman, the son of Saudi Arabia’s king.

Despite the lack of player support at this time, LIV Golf Investments is putting together a C-suite of industry executives with deep experience.

Will Staeger, who has worked with sports brands like ESPN and WWE, is the group’s new Chief Media Officer. Former PGA Tour rules official Slugger White joined as Vice President of Rules & Competition Management. Bratches, also a former ESPN executive, was appointed as Chief Commercial Officer. Ron Cross, who spent 30 years between the PGA Tour and Augusta National, is the Chief Events Officer. Atul Khosla, who most recently served as the chief corporate development and brand officer for the Tampa Bay Buccaneers, was hired last week as LIV Golf’s Chief Operating Officer.

The new golf venture has previously announced its intention to begin competition in the spring of 2022.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Russia Formally Recognizes Taliban Government in Afghanistan
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Emirates Airline Expands Market Share with New $20 Million Campaign
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
×