Saudi Press

Saudi Arabia and the world
Wednesday, Feb 25, 2026

Saudi Arabia Accelerates Digital, Fashion, and Diplomatic Transformations Amidst Global Ambitions

Aramco Digital's new license to offer specialized wireless services aims to drive digital transformation in Saudi Arabia, while a partnership with Kering promotes sustainable fashion. Saudi Arabia strengthens international ties with Turkiye and calls for peace in Gaza, while investing in aviation and esports as part of Vision 2030.
Starting in Saudi Arabia, Aramco Digital has received the green light from the Communications, Space, and Technology Commission to provide specialized wireless services, boosting digital transformation across various sectors. This effort, highlighted at the Future Investment Initiative Conference in Riyadh, seeks to advance smart applications and IoT solutions in the Kingdom.

Meanwhile, the Saudi Fashion Commission is taking a sustainable step forward by partnering with the luxury group Kering to promote eco-friendly practices in fashion. Through this collaboration, the Kering Generation Awards will be introduced to honor sustainability in fashion, alongside a Regional Sustainability Index and other joint initiatives.

In the realm of international relations, Turkiye and Saudi Arabia continue to strengthen their historical ties, initially cemented with the Kingdom of Hejaz's recognition in 1926. Through diplomatic interactions like the visits of Prince Faisal to Ataturk and recent dialogues between President Erdogan and Saudi leaders, both nations express a keen interest in boosting cooperation.

Turning to regional diplomacy, Saudi Foreign Minister Prince Faisal bin Farhan has called for a ceasefire and the creation of humanitarian corridors to Gaza. At a significant meeting in Riyadh, he described the dire situation in northern Gaza as catastrophic, emphasizing Saudi Arabia's opposition to the crisis and blockade impacting Palestinians.

In the aviation sphere, Saudi Arabia is investing in innovation and sustainability through a new alliance aimed at transforming Riyadh into a global transportation hub. King Salman International Airport Development Co. has partnered with the Future Investment Initiative Institute, aligning with Vision 2030 to enhance Saudi Arabia’s footprint in global trade and tourism.

Finally, Saudi Arabia's ambition to become a global esports hub is gaining traction with significant growth in viewership and strategic investments. At the Future Investment Initiative, the Saudi Esports Federation highlighted an impressive 250 million hours watched during a recent Esports World Cup, underscoring esports’ momentum and surpassing traditional sports viewership.
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