Saudi Press

Saudi Arabia and the world
Tuesday, May 28, 2024

Saudi Arabia: A tourism force to be reckoned with at Arabian Travel Market 2023

Saudi Arabia is setting the pace at the 30th edition of Arabian Travel Market, reinforcing its position as the tourism destination powerhouse of the region as the country continues to transform at an unprecedented speed and scale.
The most exciting opportunity in tourism today, Saudi kicked off its largest and most impressive presence at an international trade event to date, showcasing the strength, depth and breadth of the destination offering with 67 partners on the stand and over 500 bookable experiences to inspire trade partners.

The stand will deliver exceptional cultural activations from around the country, bringing to life its rich culture and heritage, unique flavors and sounds, and dynamic entertainment offerings as one of the world’s last frontiers of tourism.

Visitors will have the opportunity to embark on their own Saudi journey through an interactive exploration of its top destinations and resorts, from the stunning coastline of the Red Sea and the Great Arabian Dunes to the ancient landmarks of AlUla and Diriyah.

Harnessing the very latest in technology, visitors can experience Makkah and Madinah through virtual reality and the history of Saudi through Diriyah’s five-senses activation. The very best of Saudi culture will resonate through traditional dance performances from around the country.

The strength of this presence reflects the unrivaled scale of the transformation in Saudi as the world’s fastest-growing tourism destination.

With an extraordinary 121 percent increase from pre-pandemic international tourism levels, Saudi achieved 93.5 million visits in 2022 and is outpacing global tourism sector recovery as recognized by the UN World Tourism Organization. As the world’s biggest investor in tourism, Saudi has committed $550 billion to new destinations by 2030.

Saudi is a regional enabler and is facilitating collaboration and accelerating growth across the Middle East. The opportunities in the Middle East for initiatives like Nusuk, an integrated digital platform to facilitate seamless Umrah journeys, are unmatched, transforming the experience for spiritual travelers and providing an opportunity like no other for partners.

Launched in September 2022 by STA, Nusuk continues to gain momentum around the world, already hitting key milestones, and its presence will be further strengthened through its first participation at ATM 2023 with more than 20 partners.

Fahd Hamidaddin, CEO and Saudi Tourism Authority board member, said: “Saudi is the biggest opportunity for businesses in tourism today.

“Unrivalled in growth, we are on an accelerated journey to achieving our ambitious tourism vision. We continue to outpace and outperform, and our success is reflected in the numbers, exceeding both Umrah visit numbers and inbound in the first quarter of this year.

“Saudi is a tourism destination like no other. From Diriyah, the 300-year-old city and birthplace of Saudi, to the first hotel openings of Red Sea Global, the world’s most ambitious luxury tourism development later this year, to the opening of NEOM’s Sindalah Island, these projects are no longer sketches on paper — they are the heart of the future of the country.

“As we position Saudi on the global map as a diverse, unique, year-round destination, we will continue to build our dynamic entertainment and events offering. The last events season witnessed record-breaking numbers…and this summer promises to deliver an exceptional line-up of events and experiences.

“We are committed to delivering a whole new experience for the adventurer, the explorer, the intrepid traveler, and our presence at ATM is an opportunity to celebrate the key milestones of Saudi’s tourism growth story and inspire our trade partners to join us in this journey.”

On-stand, visitors will hear from the STA CEO during Saudi Talks, in conversation with world-leading partners Wego and Meeting Point International, on the collaborative environment that is delivering unprecedented levels of shared success.

Related Articles

Saudi Press
UAE Digital Trade Expected to Grow Annually by 12.3%
Saudi Arabia’s Non-Oil Sector to Grow by 4.8% in 2024
US and UK to Reject ICJ Ruling on Israel's Rafah Offensive
World Court Orders Immediate Halt to Israeli Offensive in Gaza
Global Life Expectancy Dropped By 2 Years Due To COVID-19
US Refuses World Court Jurisdiction
Norway, Ireland, and Spain Recognize Palestinian State
Iran President Ebrahim Raisi's Death Alters Succession Dynamics
ICC Seeks Arrest Warrants for Israeli and Hamas Leaders
Death of Iran's President Raisi Stirs Succession Race for Supreme Leader
Saudi Arabia's Flourishing Venture Capital Sector Attracts International Investments
Saudi Aviation Sector Boosts Economy with $21 Billion Contribution
Blinken orders crackdown on Israel-Hamas leaks
Future Aviation Forum 2024 to Propel Saudi Arabia’s Vision 2030
What Happens If an Iranian President Dies in Office?
Iranian President Ebrahim Raisi Reportedly Killed in Helicopter Crash
Saudi Arabia Advances Procurement and Supply Chain Innovation
Saudi Arabia’s Holdings in US Treasuries Rise to $135.9 Billion
Saudi Arabia Emerges as a Hub for Sustainable Technology Manufacturing
UN General Assembly Approves Palestinian Membership Bid
Teens Forming Friendships with AI Chatbots
WhatsApp Rolls Out Major Redesign
Neuralink's First Brain Implant Experiences Issue
Apple Unveils New iPad Pro with M4 Chip, Misleading AI Claims
OpenAI to Announce Google Search Competitor
Apple Apologizes for Controversial iPad Pro Ad Featuring Instrument Destruction
FedEx Airlines Boeing 767 cargo plane lands on nose at Istanbul Airport
Apple Faces Significant Sales Decline Amid AI Integration Delay
Netanyahu's Firm Stance Amid Rafah Hostage Talks
BlackRock to Establish Saudi Investment Firm
Dubai's New Al Maktoum International Airport: World's Largest with ₹2900 Crores Investment, 5 Runways, and 260 Million Annual Capacity
New UK Laws: Banning Weak Passwords for Internet-Connected Devices to Enhance Cybersecurity
Blinken on Gaza: Ceasefire is Key to Humanitarian Crisis Resolution
UAE Prime Minister Announces $544M for Home Repairs after Historic Rains, Vows to Learn from Experience
Germany Sends New Frigate to Red Sea to Protect Ships Amid Houthi Attacks
Isfahan Explosions: US Media Reports Israel's Retaliatory Strikes on Iran
Four Dead, Dubai Airport Disrupted: UAE's Heaviest Rains in 75 Years Cause Flooding and Flight Chaos
Dubai's Historic Flooding: Homes Ruined, Airport Disrupted Due to Lack of Storm Drains
Meteorologist Warns of 'Weather Wars' Amid Debate over Dubai Rain and Cloud Seeding
Saudi Arabia Leads in Artificial Intelligence Development: Ranked First by Stanford University Index
Dubai's Airport and Roads Disrupted for Third Day Amid Heavy Rain and Flooding: 1,285 Flights Cancelled or Diverted
Doha Hamad Overtakes Singapore Changi as World's Best Airport in Skytrax Awards 2024
Dubai Airports: Stranded Tourists 'Living on Duty Free,' Desperate for Food and Water
Turkish President Erdogan to Host Hamas Leader Haniyeh Amidst Israel Tensions
Creative menu of a Pizza restaurant..
Heavy Rains Cause Flooding in UAE and Oman: 18 Lives Lost
Look at this weather in Dubai. It looks like the end of days
You can be a very successful player, but a player with character is another level!
Come to Dubai, ya Habibi