Saudi Press

Saudi Arabia and the world
Wednesday, Oct 08, 2025

Salam Mobile inaugurates future-focused immersive flagship store in Riyadh

Salam Mobile inaugurates future-focused immersive flagship store in Riyadh

With the presence of Omar AlRajraji - Deputy Governor of Communication, Space & Technology Commission & Talal AlKhnini - General Manager of Ministry of Municipal & Rural Affairs & Housing- Salam Mobile, a leading innovation-led Saudi telecoms mobile network, opened the doors to its state-of-the-art experience-led flagship store in Riyadh, introducing an interactive, immersive experience for customers.
Salam Mobile, unleashed a wealth of features in its new flagship store. Its phygital approach proudly redefines the in-store user experience by bridging the digital world with the physical world, thereby providing a unique interactive experience for users.

The omnichannel experience-led approach of the flagship store links the online and offline customer experience through stimulating set-ups in the store, leading to a one-of-a-kind store experience going beyond the sale of products and services.

The flagship store affirms Salam Mobile’s commitment to paving the way for change by supporting the company’s sustainability strategy. The dedicated E-Waste station encourages responsible recycling and the reuse of outdated, broken, and unwanted electronic devices. The unique offering also shows the machine in action – dissembling devices and rearranging their components for easier transportation and recycling.

Eng. Ahmed Al-Anqari, CEO, Salam, said: “Salam Mobile is a proud homegrown mobile network operator which caters to each individual customer. Our flagship store in Riyadh is a manifestation of our core brand values, providing a unique user experience in every corner of the store. This unique approach supports Salam Mobile’s objectives of being an industry-leading operator enabling the Kingdom’s digital transformation journey and Saudi Vision 2030 goals.”

The company reiterates its human-centric approach through the store’s unique features, such as community-focused spaces enabling creators to come together and develop content using Salam’s colorful backdrops, props, lighting, and acoustic solutions.

Customers visiting the Salam Mobile flagship store have many features to look forward to, such as AR overlays which allow visitors reveal ‘unseen’ layers of entertainment and a collaborative space enabling experiential interactions with other individuals and content creators. The new store also boasts an art lounge where Saudi creativity is showcased and proudly displayed in the gallery.

The store, now open to the public, also offers 24-hour self-service support stations to cater to customers at any time of day (or night), as well as a unique digital browsing experience, the personalization of accessories, and showcases for specialized services and apps.

Salam offers connectivity, wholesale and technology solutions for businesses and a fast-growing home and personal customer segment with the Kingdom’s only 1 Gbps home fiber service. As one of the region’s most established networks, Ookla SpeedTest AwardsTM recently awarded Salam with the Best Internet Video Experience award in Saudi Arabia.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Wave of Complaints Against Apple Over iPhone 17 Pro’s Scratch Sensitivity
Syria Holds First Elections Since Fall of Assad
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
Nvidia and Abu Dhabi’s TII Launch First AI-&-Robotics Lab in the Middle East
UK, Canada, and Australia Officially Recognise Palestine in Historic Shift
New Eye Drops Show Promise in Replacing Reading Glasses for Presbyopia
Dubai Property Boom Shows Strain as Flippers Get Buyer’s Remorse
Top AI Researchers Are Heading Back to China as U.S. Struggles to Keep Pace
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
UAE-US Stargate Project Poised to Make Abu Dhabi a Global AI Powerhouse
Trump and Starmer Clash Over UK Recognition of Palestinian State Amid State Visit
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Kuwait opens bidding for construction of three cities to ease housing crunch.
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
Could AI Nursing Robots Help Healthcare Staffing Shortages?
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Did the Houthis disrupt the internet in the Middle East? Submarine cables cut in the Red Sea
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Tether Expands into Gold Sector with Profit-Driven Diversification
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
Israeli Airstrike in Yemen Kills Houthi Prime Minister
After the Shock of Defeat, Iranians Yearn for Change
YouTube Altered Content by Artificial Intelligence – Without Permission
Iran Faces Escalating Water Crisis as Protests Spread
More Than Half a Million Evacuated as Typhoon Kajiki Heads for Vietnam
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
×