Saudi Press

Saudi Arabia and the world
Thursday, Sep 18, 2025

Riyadh’s Salmani style luxurious hub ‘Via Riyadh’ finally opens

The Saudi capital city of Riyadh opened one of its most luxurious tourist and entertainment destinations ‘Via Riyadh’ on May 11.
The neighborhood is distinguished by the Salmani architectural style that blended modernity and luxury, simulating the Kingdom’s original heritage and identity. Opening of the most luxurious entertainment destination in the Saudi capital city will be a landmark initiative in the Kingdom’s incredible journey in the entertainment sector for the year 2023.

The architecture of Via Riyadh is built in the Salmani style based on King Salman’s six core values: authenticity, human-centricity, livability, continuity, innovation and sustainability; and it is built with a mix of traditional and modern architecture. There is an emphasis on green spaces, as Saudi Arabia moves towards a more sustainable future as part of Vision 2030, outlined by Crown Prince and Prime Minister Mohammed bin Salman.

The special zone is home to a St Regis hotel, alongside retail stores, fine-dining restaurants, cinemas and a theatre for live performances. The destination is near the Diplomatic Quarter and was constructed in 20 months. The opening week is featuring live shows and theatrical performances.

The new venue will also include a theatre for live performances, which will be inaugurated by renowned Saudi singer Abdul Majeed Abdullah on May 18. He will be the first artist to perform a concert in the Via Riyadh area on the occasion of the opening. It is expected that this destination will be one of the ideal destinations for residents and visitors of Riyadh looking for entertainment in a luxurious and exceptional atmosphere.

Via Riyadh is characterized by high-end designs in all its characteristics and features, while the magnificent architecture, which was built in the luxurious Salmani style and in remarkable harmony with the identity of Riyadh that stands out, in terms of spaces for comfort and recreation, and aesthetic landmarks that appear in artistic forms and a pleasant vision.

Khalid Albaker, CEO of Quality of Life (QoL) Program Center, stressed the importance of qualitative projects that enhance the standard of life in Saudi Arabia. “Via Riyadh is one of the distinguished projects in the Kingdom’s capital, as it highlights Riyadh’s identity and provides an entertainment, cultural and tourism experience. It enjoys the follow-up of Chairman of the Board of Directors of the General Entertainment Authority Turki Al-Sheikh, and the support of the Saudi leadership,” he said. Quality of Life program is one of the vision 2030 programs aimed to improve individuals and families' quality of life by creating the necessary enablement to improve livability and develop lifestyle options.

Albaker said that Via Riyadh, with its designs featuring the Salmani style, as well as its international restaurants and cafes, luxurious cinemas, and the hospitality and shopping services, offers a new level of luxury that enhances the attractiveness of the capital and the diversity of its options.

“With such iconic projects, Riyadh becomes a destination for visitors, which contributes to enhancing various quality of life sectors, on top of which are the tourism and entertainment sectors. This project is only the beginning of larger projects and initiatives to achieve the goals of the Kingdom’s Vision 2030,” he added.

The project includes high-end cinema halls that are fueled by the uniqueness of the place, as the Tuwaiq Hall is characterized by ground seating and a heritage design inspired by the original Najdi building. Via Riyadh also includes many high-end international restaurants and cafes, including two-Michelin-starred restaurants such as Jim Khanna and Spago by the famous chef Wolfgang Puck, the luxurious ManuH Cigar Lounge, and the Via Mercato food store, and restaurants with preference in their dishes and sessions.

The Via Riyadh area provides an ideal and integrated shopping experience from luxury brands in the worlds of fashion and jewelry, with the presence of personal shoppers and elegance experts. It also includes art stores such as Phoenix Ancient Art, Richard Orlinski, Artfeena, and the ‘Seven’ gallery for distinguished vintage cars, and the Indulge in Luxury fashion services center.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Kuwait opens bidding for construction of three cities to ease housing crunch.
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
Could AI Nursing Robots Help Healthcare Staffing Shortages?
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Did the Houthis disrupt the internet in the Middle East? Submarine cables cut in the Red Sea
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Tether Expands into Gold Sector with Profit-Driven Diversification
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
Israeli Airstrike in Yemen Kills Houthi Prime Minister
After the Shock of Defeat, Iranians Yearn for Change
YouTube Altered Content by Artificial Intelligence – Without Permission
Iran Faces Escalating Water Crisis as Protests Spread
More Than Half a Million Evacuated as Typhoon Kajiki Heads for Vietnam
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Cristiano Ronaldo Makes Surprise Stop at New Hong Kong Museum
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
High-Stakes Trump-Putin Summit on Ukraine Underway in Alaska
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
×