OpenAI announced the development of SearchGPT, an AI-powered search engine intended to challenge Google's market-leading search capabilities.

The prototype, OpenAI said, combines their advanced AI models with web information to provide quick, relevant answers to user queries.

Initially available to a small group of users and publishers for feedback, SearchGPT will be integrated into ChatGPT in the future.

Users will interact through conversational queries, similar to speaking to a human.

This move comes after Google introduced AI-generated query result summaries, known as Overviews, designed to improve user experience but raising concerns about reduced advertising opportunities.

OpenAI is collaborating with some publishers to ensure the technology supports journalism and protects publishers' interests.

OpenAI has opened a waitlist for users to try SearchGPT.