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Monday, Aug 17, 2026

North Highland CEO: Millions Invested in Saudi Arabia to Build National Team and Support Digital Upskilling

North Highland CEO: Millions Invested in Saudi Arabia to Build National Team and Support Digital Upskilling

North Highland, a US consulting firm, has moved its headquarters to Riyadh and plans to invest "millions of dollars" in Saudi Arabia to expand its workforce and align with Vision 2030.
The company's CEO, Alex Bombeck, emphasized the importance of supporting the Kingdom's economic growth and infrastructure while building a team of Saudi nationals.

Bombeck revealed that the company has already hired employees in Riyadh and is bringing in more as quickly as possible.

The firm's goals in Saudi Arabia are significant, and it aims to bring international expertise while focusing on local talent.

The CEO highlighted the significance of digital upskilling, focusing on younger workers who can bring fresh perspectives and innovative ideas.

Investing in their skills benefits both the workforce and aligns with Saudi Arabia's Vision 2030.

Younger employees are less constrained in their thinking and can contribute digital ideas while also being upskilled in specific technologies and platforms to grow the workforce.

The CEO emphasized the importance of incorporating young employees' differentiated thinking, particularly when it comes to advanced technologies like generative AI.

A management consulting firm met with Saudi Commerce Minister Majid Al-Qasabi, Investment Minister Khalid Al-Falih, and executives from NEOM and Red Sea Global during a two-day event.

The firm's goal was to help turn Saudi Arabia's ambitious and high-growth economic plans into tangible value.

They emphasized the importance of being agile and continuously learning in partnership with the government and private sector to drive progress.

The CEO emphasized the need for Saudi Arabia to constantly improve and be the best at getting better.
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