The inauguration was attended by Prince Khalid bin Bandar, the Saudi Ambassador to the UK, Oliver Dowden, the UK's Deputy Prime Minister, and Nadhmi Al-Nasr, NEOM's CEO.

Situated in Holborn's central district, the London office aims to expand NEOM's global presence and strengthen collaborations with UK entities. It will foster new partnerships, reinforce existing relationships, and address global challenges related to livability, business, and conservation.

NEOM's London office will serve as a hub for supporting business endeavors across Europe, leveraging established partnerships and exploring new connections. It will introduce NEOM's significance to UK investors, organizations, and innovators, highlighting the UK's role in advancing NEOM's mission to elevate global living and working standards.

Oliver Dowden acknowledged NEOM's integration into London's finance and tech ecosystems and its potential to become a hub for design and project management, contributing to investment and growth in the UK.

Nadhmi Al-Nasr stressed the importance of a global footprint and collaboration to address global challenges. The London office aligns with NEOM's strategy to consolidate its presence in the UK and Europe, building on existing investments and partnerships.

Abdallah Al Hazani, with extensive experience in NEOM, will lead NEOM Europe as CEO, driving the project's European initiatives.