Launching the imitative came during the final Media Excellence Award ceremony held at Abu Baker Salem Stage in Boulevard Riyadh City by the Ministry of Media on Wednesday.

Konoz initiative aims to document the cultural richness and civilizational and intellectual contribution of the Kingdom of Saudi Arabia, and to highlight the success stories of the Saudi citizen at all levels by working with local companies to produce content of the best international standards in the field of artistic production, to be directed to all groups.

Executive Director of Konoz initiative, Abdullah bin Saad Al-Ahmari stated that the official launch of the initiative comes within the framework of Saudi Arabia's Vision 2030 and its interest in developing the production of local visual content, to reflect the treasures that the Kingdom abounds in from all sides, adding that the initiative completed a number of documentaries projects during the previous stage.

Konoz has published more than six movies in the past, most recently the “Saudi Atlas” series, which aimed to highlight the aesthetics of the Kingdom’s cities through short films that achieved great popularity on various platforms.