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Monday, Jan 30, 2023

'Made in Makkah' and 'Made in Madinah' identities launched

'Made in Makkah' and 'Made in Madinah' identities launched

Prince Khaled Al-Faisal, emir of Makkah and advisor to Custodian of the Two Holy Mosques, and Prince Faisal bin Salman, emir of Madinah, inaugurated the “Made in Makkah” and “Made in Madinah” identities. These identities emanate from the “Made in Saudi Arabia” program launched by the Saudi Export Development Authority (SEDA) at the beginning of 2021.
Minister of Hajj and Umrah Dr. Tawfiq Al-Rabiah said the collective and complementary efforts between all government sectors were one of the main reasons for the success of launching the Made in Makkah and Made in Madinah identities. “The special status that Makkah and Madinah enjoy among Muslims in all parts of the world has made the products of the two holy cities most favorite among the majority of Muslims around the world,” he pointed out.

For his part, Minister of Industry and Mineral Resources and Chairman of the Board of Directors of SEDA Bandar Alkhorayef said the launch of the two identities "Made in Makkah" and "Made in Madinah" will contribute to enriching the religious experience of visitors to Makkah and Madinah, and enhance the penetration of national products into global markets. This is in view of the intimate religious attachment that the holy sites represent for Muslim visitors from all over the world.

He stated that the two programs are an extension of the main umbrella program titled “Made in Saudi Arabia” program, which aims to show the excellent position of Saudi Arabia in terms of many non-oil Saudi products. The industrial identity of the products and services manufactured in Makkah and Madinah reflects a number of high standards that must be met. There are more than 1,600 Saudi companies affiliated with “Made in Saudi Arabia,” including nearly 20 factories and companies affiliated with “Made in Makkah” and “Made in Madinah” programs.

Alkhorayef said Makkah hosts more than 2,000 factories engaged in over 23 industrial activities, with investments worth over SR205 billion while there are more than 461 factories in over 20 industrial activities, with investments amounting to SR120 billion in Madinah.

The minister stressed the Kingdom’s keenness on not misusing the name of Makkah and Madinah in marketing products. On the contrary, the level of quality of products must be raised so as to match the products made in Makkah and made in Madinah, he added.
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