Saudi Press

Saudi Arabia and the world
Tuesday, Jun 24, 2025

Kingdom’s surging entertainment sector in the spotlight

From tackling the environmental impact of shows to spotlighting women in the events industry, the Saudi Light and Sound Expo will look at how the Kingdom’s entertainment industry can stay ahead of the curve, while mapping the industry’s future, and highlighting the biggest trends and challenges.
The SLS Expo, taking place from May 28-30 at the Riyadh International Convention and Exhibition Center, will be the first dedicated event in Saudi Arabia for professional AV and lighting equipment specialists, and will feature exhibitors from the pro-lighting and audio, live events, digital signage, AI, laser technology, and stage technology sector.

More than 15 debates, fireside chats, presentations, case studies and panel discussions from industry experts will be included in the summit.

As the Kingdom hosts growing numbers of international sports events, art exhibitions and live concerts with international performers, there is a rising demand for AV technology to support its burgeoning entertainment industry, which was worth an estimated $308 million at the end of last year, according to Statista, the online market and consumer data platform.

Amid plans for the Kingdom to invest $64 billion in the entertainment industry over the next decade, there is a significant demand for AV technology, professional lighting equipment, and theater and cinema operators to support the ambitious entertainment goals, and the rising demand will be the focus of this year’s SLS Expo.

“With the Kingdom hosting over 120 million people at events in the last four years, the country is looking to fast track plans in its events and entertainment industry, and the SLS Summit and Expo will look to showcase these advancements,” said Mohammed Faisal, event manager at DMG Events, organizers of the expo.

The Kingdom continues to create the fundamentals for a vibrant entertainment sector, with 11,136 licenses issued for entertainment and supporting events since 2019, according to the Saudi General Entertainment Authority.

Global professional services firm Ernst & Young recently said that MENA governments, such as Saudi Arabia, have demonstrated strong support for entertainment as part of goals to invest in their non-oil economies. The company predicted that by 2030, the entertainment industry will create over 100,000 jobs with a 3 percent impact on the Kingdom’s economic output.

“Saudi Arabia is rapidly becoming the most important entertainment market in the region,” said Koert Vermeulen, principal designer and owner of ACTLD, and one of the speakers at the expo.

The summit will also take a closer look at women in the events industry, with the country putting several initiatives in place to empower and encourage women to join the public and private sector.

“I am thrilled to be taking part in the executive session, ‘Women in the events industry,’ and I hope that it will help shine a spotlight on the wonderful opportunities available for women,” said Debbie Kristiansen, general manager of Exhibition World Bahrain and one of the speakers at the expo.

Topics include trending and future tools for interactive installations and audience engagement, design principles and techniques for creating shows, a sound-storm case study, and sound engineering and design for immersive experiences.

Other speakers include Mark Reeves, head of entertainment and events at 6 Flags Qiddiya; and Michael Jobson, executive director, MDL Beast.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Black Box Recovered from Air India Crash Site
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
IMF Warns of Severe Global Trade War Impacts on Emerging Markets
Syria to Reconnect to Global Economy After 14 Years of Isolation
Israel Confirms Arming Gaza Clan to Counter Hamas Influence
Global News Roundup: From Ukraine's strategic military strikes and Russia's demands and Tensions Escalate in Ukraine, to serious legal issues faced by Britons in Bali and Trump's media criticism, the latest developments highlight a turbulent landscape
U.S. Reduces Military Presence in Syria
Trump Demands Iran End All Uranium Enrichment in Nuclear Talks
Iran Warns Europe Against Politicizing UN Nuclear Report
×