Saudi Press

Saudi Arabia and the world
Monday, Jun 02, 2025

Jr Minister Updates On Successful Tourism Roadshow

Jr Minister Updates On Successful Tourism Roadshow

Major strides were made last week to promote the British Virgin Islands as a must visit tourist destination in the United Kingdom and Europe. The series of promotions were carried out by Junior Minister for Tourism, Hon. Shereen Flax-Charles and the BVI Tourist Board, as part of the BVI Tourism Roadshow.
Updates on the trip, which was described as a high impact travel week, were provided by Hon. Flax-Charles, who noted that various forums were explored to further the promotion of brand BVI.

In noting the European targeted activities, the Junior Minister said, “Our agent in France shared with me that this week marks a period of high visibility for our Territory! We were featured in six international and French publications, including a seven page Swiss report on kite surfing cruises in the BVI, a newsletter featuring an interview with our Director of Tourism, eight page brochures on the beauty of the BVI.”

The Tourist Board is exploring a multifaceted approach to the marketing of the Territory’s tourism product. This was noted by the unveiling of the new advertisement that would be on the side of a bus that traverses the streets of London.

As it relates to the bus as an advertising method, the Junior Minister stated, “Everyday hundreds of Londoners and tourists ride in this comfortable, modern ride and thousands see the BVI on the move. Tourism is all about being innovative and embracing marketing opportunities in the most unlikely of places.”

During the trip, the Junior Minister, Chair of the Tourist Board Kenisha Sprauve, Director of the BVI Tourist Board Sharon Flax-Brutus, and Deputy Director Rhodni Skelton met with various UK based BVI stakeholders. One such meeting was with Mango, a British Public Relations company. It was explained that this company is a lifestyle centred firm with years of industry leading experience in marketing and brand shaping.

As it relates to the discussions with that company, Hon. Flax-Charles said, “Our meeting bore much fruit as we strategized as a team for more expansive and creative marketing strategies.”

Additionally, the BVI delegation hosted several of the tour operators and travel agents who provide support and sell the BVI as a destination.

Another highlight of the trip was the honouring of Ginny Hawksley, who represented the BVI brand in the UK for many years. In remarking on the departure of Hawskley from the post, Hon. Flax-Charles said, “A grateful farewell as she leaves the London office after seven years of stellar service.

Meanwhile, it was noted that Tausha Vanterpool of Anegada is the new head of the Tourist Board’s London office. In commenting on the new appointment, the Junior Minister said, “Her wealth of experience, training and expertise in the realms of marketing, management and tourism will make her an excellent addition to the unit.”

Overall, the Roadshow was described as successful, as Hon. Flax-Charles emphasized the significance of such undertakings for the Territory’s tourism product.

“The BVI Roadshow is an incredible opportunity for our Territory to market itself to the U.K., and wider European market, as well as build on corporate relationships and encourage greater engagement.”
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
European and Arab Ministers Convene in Madrid to Address Gaza Conflict
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
UAE Offers Free ChatGPT Plus Subscriptions to Citizens
Lebanon Initiates Plan to Disarm Palestinian Factions
Iran and U.S. Make Limited Progress in Nuclear Talks
The Daily Debate: The Fall of the Dollar — Strategic Reset or Economic Self-Destruction?
Trump Administration's Tariff Policies and Dollar Strategy Spark Global Economic Debate
OpenAI Acquires Jony Ive’s Startup for $6.5 Billion to Build a Revolutionary “Third Core Device”
Turkey Weighs Citizens in Public as Erdoğan Launches National Slimming Campaign
Saudi-Spanish Business Forum Commences in Riyadh
Saudi Arabia and Spain Sign MoU to Boost SME Sectors
UK Suspends Trade Talks with Israel Amid Gaza Offensive
Iran and U.S. Set for Fifth Round of Nuclear Talks Amid Rising Tensions
Russia Expands Military Presence Near Finland Amid Rising Tensions
Indian Scholar Arrested in Crackdown Over Pakistan Conflict Commentary
Israel Eases Gaza Blockade Amid Internal Dispute Over Military Strategy
President Biden’s announcement of advanced prostate cancer sparked public sympathy—but behind closed doors, Democrats are in panic
A Chinese company made solar tiles that look way nicer than regular panels!
Indian jet shootdown: the all-robot legion behind China’s PL-15E missiles
The Chinese Dragon: The True Winner in the India-Pakistan Clash
Australia's Venomous Creatures Contribute to Life-Saving Antivenom Programme
The Spanish Were Right: Long Working Hours Harm Brain Function
Did Former FBI Director Call for Violence Against Trump? Instagram Post Sparks Uproar
US and UAE Partner to Develop Massive AI Data Center Complex
Apple's $95 Million Siri Settlement: Eligible Users Have Until July 2 to File Claims
US and UAE Reach Preliminary Agreement on Nvidia AI Chip Imports
President Trump and Elon Musk Welcomed by Emir of Qatar Sheikh Tamim with Cybertruck Convoy
Strong Warning Issued: Do Not Use General Chatbots for Medical, Legal, or Educational Guidance
Saudi Arabia Emerges as Global Tech Magnet with U.S. Backing and Trump’s Visit
This was President's departure from Saudi Arabia. The Crown Prince personally escorted him back to the airport.
NVIDIA and Saudi Arabia Launch Strategic Partnership to Establish AI Centers
Trump Meets Syrian President Ahmad al-Shara in Historic Encounter
Trump takes a blow torch to the neocons and interventionists while speaking to the Saudis
US and Saudi Arabia Sign Landmark Agreements Across Multiple Sectors
Why Saudi Arabia Rolled Out a Purple Carpet for Donald Trump Instead of Red
Elon Musk Joins Trump Meeting in Saudi Arabia
Trump says it would be 'stupid' not to accept gift of Qatari plane
Quantum Computing Threatens Bitcoin Security
×