Saudi Press

Saudi Arabia and the world
Saturday, Feb 24, 2024

JAECOO Unveils 'WHO IS MR. J' Global Campaign to Enhance Diverse User Ecosystem

JAECOO, an upcoming off-road vehicle brand, has rolled out its global campaign, "WHO IS MR. J," aimed at developing a diverse, boundary-free community of users among the urban elite.
The campaign seeks to find and highlight these individuals as representatives of JAECOO's "MR. J" persona, known for their stylish, sophisticated lifestyle.

The brand is handpicking owners who embody "MR. J's" elegance to feature in a series of professional fashion photoshoots and high-quality video ads. A "MR. J TOP10" will be chosen for a prestigious award ceremony.

At JAECOO's core lies the commitment to brave exploration and excellence, reflected in the brand's "Fearless and Far-Reaching" philosophy, matching the grace and sophistication of "MR. J." The initiative not only positions the brand but also fosters a co-creative community with its users under the principle "Connecting Users, More Than Just Vehicles."

Renowned for sparking imagination, JAECOO's products permeate the urban elite's lifestyle and travel, building a limitless off-road ecosystem. The brand's recent International User Ecosystem Co-Creation Conference, with attendees from over 30 countries, underscored its dedication to user engagement and co-creation.

Activities included immersive outdoor exhibits demonstrating the integration of vehicles and lifestyle, while the wrap-up featured an eco-friendly travel event celebrating user collaboration and sustainability. Participants were awarded privileges and praised JAECOO's initiative.

Encapsulating the spirit of "Jäger" and "Cool," JAECOO combines off-road ruggedness with urban refinement. With more than ten years of joint venture expertise, the brand champions innovation, delivering top-tier off-road performance, safety, and smart technologies. It draws on the prowess of international design teams to set new benchmarks for urban off-road vehicles.

Looking ahead, JAECOO plans to champion sustainable development by incorporating new energy solutions for more efficient and eco-friendly off-road vehicles, ensuring a luxurious and sustainable travel experience for discerning urban dwellers. #jaecoo_ksa
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Apple warns against drying iPhones with rice
China Criticizes US for Vetoing UN Ceasefire Resolution in Gaza
In a recent High Court hearing, the U.S. argued that Julian Assange endangered lives by releasing classified information.
The U.S. vetoed a U.N. Security Council resolution calling for a temporary ceasefire in Gaza, instead proposing its own six-week ceasefire plan contingent upon the release of all hostages held by Hamas
Prince William Urges End to Gaza Conflict
Saudi Arabia ranks first in UN index for e-government services in MENA
Israel has gone ‘beyond self-defence’ in Gaza, says Labour’s Streeting
EU Calls for Immediate Ceasefire in Gaza Conflict
Israel Records 20% Drop In GDP, War In Gaza Is The Reason
Saudi Arabia's FDI Inflows Grow with New International Standards
Venture Capitals Power Up Across MENA Region
Saudi Arabia Introduces Terms for 30-Year Income Tax Exemption for Multinational Companies
Saudi FM: Establishing Palestinian state is only pathway for Mideast stability
Russian opposition leader Alexey Navalny has died at the Arctic prison colony
Elon Musk's Starlink Gets License For Israel, Parts Of Gaza
Influencers Exploit X Platform for Profit Amidst Israel-Gaza Conflict
PM Modi Announces Opening Of New CBSE Office In Dubai
International Criminal Court's Chief "Deeply Concerned" By Rafah Bombing
January Funding for MENA Startups Totals $86.5 Million
Saudi Arabia accelerates digital economy growth through Nvidia partnership
Indian female military officers commend Saudi Arabia's progress and women's empowerment
Israel unveils tunnels underneath Gaza City headquarters of UN agency for Palestinian refugees
Israel deploys new military AI in Gaza war
Egypt threatens to suspend key peace treaty if Israel pushes into Gaza border town, officials say
Israel Utilizes AI Military Technology in Gaza Conflict
Saudi Arabia Warns Of A "Humanitarian Catastrophe" If Israel Moves On Rafah
China Warns Iran to Halt Houthi Attacks or Damage Trade Ties
US University To Shut Qatar Campus Due To "Heightened Mideast Instability"
Iran-backed hackers interrupt UAE TV streaming services with deepfake news
Facebook and Instagram Ban Iran's Supreme Leader
Finnish Airline, Finnair, is voluntarily weighing passengers to better estimate flight cargo weight
U.S. Secretary of State Blinken: The Israelis underwent dehumanization on 7.10, this does not give them the right to do this to others.
Defense Technology Showcase Held in Riyadh
Saudi Arabia’s non-oil exports rise 2.5% to $6bn in November 2023: GASTAT
UK Bans Misleading "Zero Emissions" Claims for Electric Cars
Gaza's Teen Inventor Sparks Light in Displacement
Netanyahu Rejects Ceasefire Proposal, Insists On Total Victory Over Hamas
Guterres appoints independent UNRWA review panel
Private Sector Employment Hits Record High with Over 11 Million Employees in January
Rolls-Royce Executive Encourages Saudi Women to Tap into Their Inner 'Superhero' for Success in Defense Industry
Saudi Arabia launches National Academy of Vehicles and Cars
Saudi Tourism Minister Reveals Plan for 250,000 New Hotel Rooms by 2030
SAR to more than double eastern network passenger capacity with new trains deal
Saudi Arabia Enhances National Defense with New Partnerships
Saudi Aramco Maintains Arab Light Crude Pricing to Asia for March
NEOM Establishes New York Office to Support Investors
Saudi Wealth Fund Draws in Over $25 Billion Worth of Investments in Three Years, Al-Rumayyan Reveals
ZATCA Cautions Against Scammer Schemes
INTRA Defense Technologies inaugurates drone factory in Riyadh
Saudi Arabia's Minister of Industry and Mineral Resources, Bandar Alkhorayef, has announced a partnership with the London Metal Exchange to set up metal storage and delivery centers in the country. Alkhorayef highlighted Saudi Arabia's expanding military industries sector, crediting the Public Investment Fund (PIF) as a key partner, during his speech at the second PIF Private Sector Forum in Riyadh
×