Saudi Press

Saudi Arabia and the world
Tuesday, May 28, 2024

India sees surge in tourist bookings for Saudi Arabia

India sees surge in tourist bookings for Saudi Arabia

India’s travel industry has observed a jump in the number of tourists going to Saudi Arabia after the Kingdom’s recent promotional campaigns to attract 2 million Indian visitors by the year’s end.
In the past two years, India has emerged as Saudi Arabia’s key tourism source market.

The Saudi Tourism Authority expects it to become the largest one in the next few years.

Throughout February, the STA held a series of events across India, showcasing the Kingdom’s historical sights and futuristic projects. It also signed a partnership agreement with the Indian Premier League — the world’s most-watched T20 cricket franchise — to tap into a strong sports fanbase for promotion.

The efforts have already yielded results, according to data from MakeMyTrip, the largest Indian online travel company.

“The search indices for Saudi Arabia reflect an upward trend, growing by 20 percent quarter-on-quarter during the January-March 2023 quarter compared to October-December 2022,” Raj Rishi Singh, the company’s chief business officer, told Arab News.

“The recent campaigns have started to deliver the desired impact.”

Travelers came mostly from India’s metropolitan areas such as Delhi, Mumbai, Kolkata, Bangalore and other large cities, and their top three destinations in the Kingdom were Jeddah, Riyadh and Dammam.

To further increase the numbers, Saudi tourism officials are concentrating their efforts on building relations with Indian industry stakeholders and are investing in marketing and branding campaigns that specifically target the Indian market.

“Our aim is to attract over 2 million visits from Indian tourists by the end of this year, and we plan to utilize the popularity of Bollywood, football, and cricket icons to draw visitors to Saudi Arabia,” Alhasan Al-Dabbagh, the STA’s chief for Asia Pacific, told Arab News.

“With immense potential, we hope to see India become a leading source market by 2030. This will play a vital role in achieving the goal of attracting 100 million global visits by the same year.”

The Travel Agents Association of India, which, with 2,500 members, is one of the largest industry groups in the country, has signed a cooperation agreement with the STA to support the goal.

TAAI President Jyoti Mayal said that with heavy investment in tourism infrastructure and with its flagship initiatives such as the Red Sea Project, NEOM, Qiddiya, the Kingdom has created space for all kinds of visitors, from leisure and family tourists to business and conference ones.

“Saudi branding is now visible all over India, from cricket grounds to social media. All this is creating huge interest to explore the untraveled destination,” Mayal told Arab News.

“The emphasis is on promoting and capitalizing on its extensive historic and geological attractions and also showcasing technology and modernization.”
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
UAE Digital Trade Expected to Grow Annually by 12.3%
Saudi Arabia’s Non-Oil Sector to Grow by 4.8% in 2024
US and UK to Reject ICJ Ruling on Israel's Rafah Offensive
World Court Orders Immediate Halt to Israeli Offensive in Gaza
Global Life Expectancy Dropped By 2 Years Due To COVID-19
US Refuses World Court Jurisdiction
Norway, Ireland, and Spain Recognize Palestinian State
Iran President Ebrahim Raisi's Death Alters Succession Dynamics
ICC Seeks Arrest Warrants for Israeli and Hamas Leaders
Death of Iran's President Raisi Stirs Succession Race for Supreme Leader
Saudi Arabia's Flourishing Venture Capital Sector Attracts International Investments
Saudi Aviation Sector Boosts Economy with $21 Billion Contribution
Blinken orders crackdown on Israel-Hamas leaks
Future Aviation Forum 2024 to Propel Saudi Arabia’s Vision 2030
What Happens If an Iranian President Dies in Office?
Iranian President Ebrahim Raisi Reportedly Killed in Helicopter Crash
Saudi Arabia Advances Procurement and Supply Chain Innovation
Saudi Arabia’s Holdings in US Treasuries Rise to $135.9 Billion
Saudi Arabia Emerges as a Hub for Sustainable Technology Manufacturing
UN General Assembly Approves Palestinian Membership Bid
Teens Forming Friendships with AI Chatbots
WhatsApp Rolls Out Major Redesign
Neuralink's First Brain Implant Experiences Issue
Apple Unveils New iPad Pro with M4 Chip, Misleading AI Claims
OpenAI to Announce Google Search Competitor
Apple Apologizes for Controversial iPad Pro Ad Featuring Instrument Destruction
FedEx Airlines Boeing 767 cargo plane lands on nose at Istanbul Airport
Apple Faces Significant Sales Decline Amid AI Integration Delay
Netanyahu's Firm Stance Amid Rafah Hostage Talks
BlackRock to Establish Saudi Investment Firm
Dubai's New Al Maktoum International Airport: World's Largest with ₹2900 Crores Investment, 5 Runways, and 260 Million Annual Capacity
New UK Laws: Banning Weak Passwords for Internet-Connected Devices to Enhance Cybersecurity
Blinken on Gaza: Ceasefire is Key to Humanitarian Crisis Resolution
UAE Prime Minister Announces $544M for Home Repairs after Historic Rains, Vows to Learn from Experience
Germany Sends New Frigate to Red Sea to Protect Ships Amid Houthi Attacks
Isfahan Explosions: US Media Reports Israel's Retaliatory Strikes on Iran
Four Dead, Dubai Airport Disrupted: UAE's Heaviest Rains in 75 Years Cause Flooding and Flight Chaos
Dubai's Historic Flooding: Homes Ruined, Airport Disrupted Due to Lack of Storm Drains
Meteorologist Warns of 'Weather Wars' Amid Debate over Dubai Rain and Cloud Seeding
Saudi Arabia Leads in Artificial Intelligence Development: Ranked First by Stanford University Index
Dubai's Airport and Roads Disrupted for Third Day Amid Heavy Rain and Flooding: 1,285 Flights Cancelled or Diverted
Doha Hamad Overtakes Singapore Changi as World's Best Airport in Skytrax Awards 2024
Dubai Airports: Stranded Tourists 'Living on Duty Free,' Desperate for Food and Water
Turkish President Erdogan to Host Hamas Leader Haniyeh Amidst Israel Tensions
BOEING WHISTLEBLOWER: THE MAX AIRPLANE IS NOT SAFE!!!
Creative menu of a Pizza restaurant..
Heavy Rains Cause Flooding in UAE and Oman: 18 Lives Lost
Look at this weather in Dubai. It looks like the end of days
You can be a very successful player, but a player with character is another level!
Come to Dubai, ya Habibi
×