Marketing is an extremely important concept in today’s time. It brings a product in limelight. These days, some great concepts of marketing are coming forward and the latest one that we came across is from an Ikea in Bahrain.

Twitter user Sneha recently shared an image of the aforementioned Ikea store. But the special thing about this Ikea is the text that is written in Arabic on the building. According to Sneha, the text in Arabic which is written under the words 'create your perfect night's sleep,' reads, “Same text, but in Arabic.”

Yes, that is correct.

She shared the now-viral image with the caption, “Ikeaaaaa what you doing??? P.S the Arabic copy says, ‘Same text but in Arabic’ (sic).”

Have a look at the post:

Twitter loved the post and the comments section was filled with people lauding the person who came up with the idea to do this. One Twitter user wrote, “hahahah! I can imagine. God, I miss advertising so much (sic)!” Another comment read, “So meta (sic)!”