Co-founded by Mohamed Balsharaf and Nawaf Al-Shalani in 2022, the firm optimizes unused spaces in warehouses and stores to improve storage and distribution for e-commerce, boosting product placement and delivery speeds, thus improving customer satisfaction.

Balsharaf views the funding as a crucial step for Nawel, with NOMD becoming a key partner.

NOMD's chairman, Mohammed Al-Khushail, sees Nawel as a significant player in regional supply chain developments.

Nawel sets up efficient delivery hubs to support the burgeoning e-commerce sector with the goal of faster, more affordable deliveries, especially for high-demand and sales items.

The investment will enable Nawel to grow, enhance its network and infrastructure, and further develop its warehouse management system, aiming to streamline operations and elevate customer service.