Saudi Press

Saudi Arabia and the world
Saturday, Jul 05, 2025

Exclusive launching of Michael Schumacher Digital Experience at Jeddah F1 Grand Prix

Exclusive launching of Michael Schumacher Digital Experience at Jeddah F1 Grand Prix

CoinMENA, an investment holding company in partnership with Advanced Technology Fund, a global private equity fund that is focused on alternative investment asset classes in selected advanced technology fields, and Artzenal, specialist in 3D scanning, photogrammetry and creation of virtual experiences, as well as Culture XR, partnered together to make an already unforgettable F1 weekend even more memorable.

On the first day of the event, March 25th, the fabulous 3D scan of the Psalmtik sarcophagus was showcased. The astonishingly well-preserved sarcophagus was digitalized with scientific precision to a 0.02mm detail level. The scanning of the 2500-year-old sarcophagus was a quality benchmark for an upcoming scanning project in the old city of Jeddah. Both scanning projects will be preserved as digital originals for many generations to come at the Arctic World Archive.

On the 26th of March, after the successful endurance Motorsport NFT release with Manthey-Racing GmbH, Artzenal announced their co-operation with ADAC TotalEnergies 24 hours Nürburgring, to scan and preserve racing icons present during their Jubilee 24 hours race in May 2022.

The main event and unveiling took place on Sunday, the 27th of March. Hosted by Advanced Technology Fund, Artzenal's 3D scanning and visualization capabilities brought to life the legacy of a true racing legend, Michael Schumacher. The visitors got an exclusive look at the digitized interactive collection of the cars Michael Schumacher raced, including the legendary Benetton B194, he won his first championship in.

A Memorandum of Understanding was signed to solidifythe already successful relationship between CoinMena, Advanced Technology Fund, and Culture XR, with the intent to:
cooperate in the field of motorsport, culture and art licensing,

in bringing to market 3D digital experiences,

in bringing to market NFT collectable items,

The parties will further work together in creating/developing digital concepts for e-sports and gamification.

www.atfglobal.eu/, www.coinmena.sa/

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Russia Formally Recognizes Taliban Government in Afghanistan
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Emirates Airline Expands Market Share with New $20 Million Campaign
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
Amazon Reaches Major Automation Milestone with Over One Million Robots
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Iran Intensifies Crackdown on Alleged Mossad Operatives After Sabotage Claims
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
UK Deploys Jets to Middle East Amid Rising Tensions
×