117 Brazilian firms mingled with global buyers at Gulfood's 29th event, hoping to exceed $2.5 billion in business, according to Andre Muller from the Brazilian Trade and Investment Promotion Agency.

The agency, associated with the Foreign Ministry, aims to boost exports and investments in Brazil and has led the country's participation in Gulfood since 2009.

The Brazilian exhibitors, spanning small to large companies, with a third under female leadership, occupied six pavilions, presenting to roughly 150,000 international visitors.

Brazilians made a strong impression, especially in the animal protein sector, where half of Brazil's chicken exports comply with halal standards. The delegation, which has a waiting list for this popular event, is a significant player in halal markets.

With over 2.2 billion consumers, the $1.6 trillion industry sees Brazil as a key provider of quality halal meat.

Notables like Ana Paula Repezza, Alex Giacomelli, and Julio Cesar Ramos, with various roles in promoting trade and agriculture, attended the pavilion's launch.

Eleven businesses accompanied the Arab-Brazilian Chamber of Commerce's pavilion, further symbolizing the event's strategic importance for networking and expanding into new markets.