Saudi Press

Saudi Arabia and the world
Monday, Dec 01, 2025

Diriyah draws 500,000 visitors in 3 months, says CEO

Diriyah draws 500,000 visitors in 3 months, says CEO

Diriyah Gate Development Authority CEO Jerry Inzerillo highlighted the progress of the Public Investment Fund’s Diriyah giga-project on the sidelines of the PIF Private Sector Forum held recently in Riyadh.

“We have to give tremendous praise to the Custodian of the Two Holy Mosques. If it wasn’t for King Salman, we wouldn’t have Diriyah; we wouldn’t have the UNESCO World Heritage site,” he said.

Reflecting on the achievements of Diriyah, the CEO discussed the vision for the project and progress made to date.

Crown Prince Mohammed bin Salman had a “very clear vision of where Diriyah would be,” he said. ”I can see his vision clearer now, and he deserves so much credit because people are coming from all over the world.”

Inzerillo said: “We had half a million people in the last three months and everybody’s saying the same thing: We had no idea the Saudis were so kind, so warm, and so welcoming. Diriyah is so beautiful. It looks so authentic. This makes our heart very happy and the credit goes to the crown prince.”

Speaking on a panel on day two of the forum, the CEO highlighted the DGDA’s achievements and the role of the private sector in the Kingdom.

Jerry Inzerillo, the chief executive of Diriyah Gate Development Authority.


“Today was a very special day because this PIF investment forum is very strategic because now we have all the giga-projects going around the Kingdom, and it’s about partnerships and relationships,” he told Arab News.

“So, to gather thousands of people together to see how we can contribute to each other and help each other as we move toward Vision 2030, our colleagues from PIF did a brilliant job and it’s been very successful so far.”

Inzerillo highlighted the DGDA’s achievements since the recent opening of Bujairi Terrace and the World UNESCO Heritage Site of At-Turaif last December.

“We had a very successful 2022. We opened over $2 billion of assets in 2022. Now we’re getting ready for all the openings for December 2023,” he said.

“We’ll do the second phase of the UNESCO World Heritage site. We’re building the second phase of the Bujairi Terrace, and after the 20 successful restaurants we opened, we have 10 more coming,” he said.

The CEO said that Diriyah is also gearing up to open its first hotel and museum.

“So it’s going to be a very busy, very interesting and very fun year.”

In January, Diriyah was named PIF’s fifth giga-project, reflecting its status as a destination for culture, history and tourism.

“Well, we’re thrilled, as you saw the crown prince’s announcement to be officially announced as the fifth giga-project for PIF. This gives us tremendous global prestige,” he said.

In February, the Diriyah Gate Development Authority was ranked among the top 10 workplaces in the Kingdom for 2023 in the large enterprise category, according to the Global Authority on Workplace Culture.

“We have the happiest staff in the Kingdom and our community is thriving, and quality of life is thriving in Diriyah. So a lot of credit, almost all the credit has to go to the crown prince,” Inzerillo said.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Will Saudi Arabia End Up Bankrolling Israel’s Post-Ceasefire Order in Lebanon?
Saudi Arabia’s SAMAI Initiative Surpasses One-Million-Citizen Milestone in National AI Upskilling Drive
Saudi Arabia’s Specialty Coffee Market Set to Surge as Demand Soars and New Exhibition Drops in December
Saudi Arabia Moves to Open Two New Alcohol Stores for Foreigners Under Vision 2030 Reform
Saudi Arabia’s AI Ambitions Gain Momentum — but Water, Talent and Infrastructure Pose Major Hurdles
Tensions Surface in Trump-MBS Talks as Saudi Pushes Back on Israel Normalisation
Saudi Arabia Signals Major Maritime Crack-Down on Houthi Routes in Red Sea
Italy and Saudi Arabia Seal Over 20 Strategic Deals at Business Forum in Riyadh
COP30 Ends Without Fossil Fuel Phase-Out as US, Saudi Arabia and Russia Align in Obstruction Role
Saudi-Portuguese Economic Horizons Expand Through Strategic Business Council
DHL Commits $150 Million for Landmark Logistics Hub in Saudi Arabia
Saudi Aramco Weighs Disposals Amid $10 Billion-Plus Asset Sales Discussion
Trump Hosts Saudi Crown Prince for Major Defence and Investment Agreements
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
Riyadh Metro Records Over One Hundred Million Journeys as Saudi Capital Accelerates Transit Era
Trump’s Grand Saudi Welcome Highlights U.S.–Riyadh Pivot as Israel Watches Warily
U.S. Set to Sell F-35 Jets to Saudi Arabia in Major Strategic Shift
Saudi Arabia Doubles Down on U.S. Partnership in Strategic Move
Saudi Arabia Charts Tech and Nuclear Leap Under Crown Prince’s U.S. Visit
Trump Elevates Saudi Arabia to Major Non-NATO Ally Amid Defense Deal
Trump Elevates Saudi Arabia to Major Non-NATO Ally as MBS Visit Yields Deepened Ties
Iran Appeals to Saudi Arabia to Mediate Restart of U.S. Nuclear Talks
Musk, Barra and Ford Join Trump in Lavish White House Dinner for Saudi Crown Prince
Lawmaker Seeks Declassification of ‘Shocking’ 2019 Call Between Trump and Saudi Crown Prince
US and Saudi Arabia Forge Strategic Defence Pact Featuring F-35 Sale and $1 Trillion Investment Pledge
Saudi Sovereign Wealth Fund Emerges as Key Contender in Warner Bros. Discovery Sale
Trump Secures Sweeping U.S.–Saudi Agreements on Jets, Technology and Massive Investment
Detroit CEOs Join White House Dinner as U.S.–Saudi Auto Deal Accelerates
Netanyahu Secures U.S. Assurance That Israel’s Qualitative Military Edge Will Remain Despite Saudi F-35 Deal
Ronaldo Joins Trump and Saudi Crown Prince’s Gala Amid U.S.–Gulf Tech and Investment Surge
U.S.–Saudi Investment Forum Sees U.S. Corporate Titans and Saudi Royalty Forge Billion-Dollar Ties
Elon Musk’s xAI to Deploy 500-Megawatt Saudi Data Centre with State-backed Partner HUMAIN
U.S. Clears Export of Advanced AI Chips to Saudi Arabia and UAE Amid Strategic Tech Partnership
xAI Selects Saudi Data-Centre as First Customer of Nvidia-Backed Humain Project
A Decade of Innovation Stagnation at Apple: The Cook Era Critique
President Trump Hosts Saudi Crown Prince Mohammed bin Salman in Washington Amid Strategic Deal Talks
Saudi Crown Prince to Press Trump for Direct U.S. Role in Ending Sudan War
Trump Hosts Saudi Crown Prince: Five Key Takeaways from the White House Meeting
Trump Firmly Defends Saudi Crown Prince Over Khashoggi Murder Amid Washington Visit
Trump Backs Saudi Crown Prince Over Khashoggi Killing Amid White House Visit
Trump Publicly Defends Saudi Crown Prince Over Khashoggi Killing During Washington Visit
President Donald Trump Hosts Saudi Crown Prince Mohammed bin Salman at White House to Seal Major Defence and Investment Deals
Saudi Arabia’s Solar Surge Signals Unlikely Shift in Global Oil Powerhouse
Saudi Crown Prince Receives Letter from Iranian President Ahead of U.S. Visit
Saudi Arabia’s Crown Prince Begins Washington Visit to Cement Long-Term U.S. Alliance
Saudi Crown Prince Meets Trump in Washington to Deepen Defence, AI and Nuclear Ties
Saudi Arabia Accelerates Global Mining Strategy to Build a New Economic Pillar
Crown Prince Mohammed bin Salman Arrives in Washington to Reset U.S.–Saudi Strategic Alliance
Saudi-Israeli Normalisation Deal Looms, But Riyadh Insists on Proceeding After Israeli Elections
Saudis Prioritise US Defence Pact and AI Deals, While Israel Normalisation Takes Back Seat
×