Saudi Press

Saudi Arabia and the world
Thursday, Dec 07, 2023

Creative minds assemble for summit in Riyadh

Creative minds assemble for summit in Riyadh

Creative minds from throughout the Kingdom have been brought together in Riyadh for panel discussions, seminars and exhibitions.
The Advertising and Creativity Forum is taking place as the Riyadh International Convention & Exhibition Center hosts the 15th edition of the Creative Industry Summit, organized by the Chamber of Commerce in partnership with Balaconah, from Oct. 30 to Nov. 1.

The three-day summit features around 46 local and international speakers, in addition to seminars, workshops and exhibitions.

The event gives people the chance to meet and talk with leaders in the creative industries, and influential people in Saudi and Egyptian markets.

It also provides creative and advertising experts from both countries the opportunity to share ideas and upgrade skills through events.

Riyadh Al-Zamil, a member of the board of directors of Riyadh Chamber of Commerce, said: “This event is in line with the changes the advertising industry is going through due to Saudi Vision 2030.”

Al-Zamil added that the Saudi market is one of the biggest and most diverse in the world and its buying power can help the growth of the advertising industry.

Mai Salama, the founding partner of the Creative Industry Summit, said that she found creativity everywhere in Saudi Arabia.

She added: “The local talent here make amazing things, and there is a synergy between Egyptian and Saudi minds.”

She said she was proud of partnering with Balaconah, the advertising committee at the Riyadh Chamber of Commerce, to present the summit’s first regional edition in the Kingdom.

Saudi and Egyptian companies participating in the event include The Bold Group, NU Digital Awards, Lavad, Matter Brand Consultancy, ANB, Al-Sefer Group, and the General Commission for Audiovisual Media.

For those interested in marketing, the General Commission for Audiovisual Media’s booth offered visitors the opportunity to register for a Mawthooq license. Recently launched, they allow users to obtain licenses to independently advertise on social media platforms.

Shouq Al-Harbi, marketing specialist for the Saudi marketing company Lavad, told Arab News that the summit was important in helping forge links with other creative companies in the country, and clients.

“Lavad is marketing by influencers. We present the influencer to the company and have a plan for the client that identifies the influencers who are best suited to the company based on analysis of the ads.

“We’re taking part in this event right here, at the interactive booth, where we play a game and give out gifts to guests,” Al-Harbi said.

Saudi marketing company the Bold Group hosted a creative booth giving visitors the chance to listen to the thoughts of its creative team.

The group’s creative conceptualizer, Ahmed Al-Dosari, said: “Our idea in the booth is that everyone here is competing to show their ideas, but we want to show you what we believe in the group, which is ideas.

“Ideas, big or small, can be polished in Bold Group, and we believe in empowering our employees, which is why it’s important to listen to their ideas,” he added.

To The Point is a firm that works on strategies and marketing campaigns with clients such as Mrsool and government procurement authorities.

Mohammed bin Khamis, TTP’s business development manager, said: “Our goal in participating in this event is to demonstrate to attendees what we can do for their brand as a 100 percent Saudi employee company.

“Our philosophy is to approach each client with a communication strategy and fully grasp their brand before moving on to the creative brief.”

Eslam Shaker, the chief operating officer of REP animation studio, said: “We are a Saudi company that produces animated television series, and we can deliver high-quality work using animation.

“Being Egyptian, I believe Saudis and Egyptians share the same sense of humor and understanding, so it’s the right place to be.

“We participated in this summit because you could say it’s one of the biggest places that connect people of creative interest, and that doesn’t happen often,” he added.

Related Articles

Saudi Press
Henry Kissinger, the influential American diplomat, Nobel Peace Prize laureate, and former Secretary of State, passed away at 100 at his Connecticut home.
Here is a video showing the moment of the release of the captives by the terrorist organization Hamas and their transfer to the Red Cross on their way back to the State of Israel.
Here is a video showing the moment of the release of the captives by the terrorist organization Hamas and their transfer to the Red Cross on their way back to the State of Israel.
Bill Gates Envisions a Possible 3-Day Work Week with AI
Abu Dhabi-Backed Fund Poised to Assume Control of UK's Telegraph Media Group
Biden Advocates for Palestinian Authority to Govern Gaza and West Bank
Apple and Disney Halt Ads on X Following Elon Musk's Antisemitic Post, US Reacts
The UK’s Supreme Court, in a move that surprised no one who respects international law and human rights, has just delivered a landmark ruling against Prime Minister Rishi Sunak’s immigration strategy.
Top German journalist received €600,000 from Putin ally, leak reveals
A Dramatic Video from Gaza, Provided by IDF Spokesperson Daniel Hagari, Offers Undeniable Evidence of Hamas Establishing Terror Operation Bases Near Schools, Above Hospitals, and Inside Civilian Areas.
Moody's Downgrades U.S. Credit Outlook to Negative Amid Fiscal Concerns
Paper straws found to contain long-lasting and potentially toxic chemicals - study
FTX's Bankman-Fried headed for jail after judge revokes bail
Blackrock gets half a trillion dollar deal to rebuild Ukraine
Steve Jobs' Son Launches Venture Capital Firm With $200 Million For Cancer Treatments
Israel: Unprecedented Civil Disobedience Looms as IDF Reservists Protest Judiciary Reform
Google reshuffles Assistant unit, lays off some staffers, to 'supercharge' products with A.I.
End of Viagra? FDA approved a gel against erectile dysfunction
UK sanctions Russians judges over dual British national Kara-Murza's trial
US restricts visa-free travel for Hungarian passport holders because of security concerns
America's First New Nuclear Reactor in Nearly Seven Years Begins Operations
Southeast Asia moves closer to economic unity with new regional payments system
Political leader from South Africa, Julius Malema, led violent racist chants at a massive rally on Saturday
Today Hunter Biden’s best friend and business associate, Devon Archer, testified that Joe Biden met in Georgetown with Russian Moscow Mayor's Wife Yelena Baturina who later paid Hunter Biden $3.5 million in so called “consulting fees”
'I am not your servant': IndiGo crew member, passenger get into row over airline meal
Singapore Carries Out First Execution of a Woman in Two Decades Amid Capital Punishment Debate
Spanish Citizenship Granted to Iranian chess player who removed hijab
US Senate Republican Mitch McConnell freezes up, leaves press conference
Speaker McCarthy says the United States House of Representatives is getting ready to impeach Joe Biden.
San Francisco car crash
This camera man is a genius
3D ad in front of Burj Khalifa
Next level gaming
BMW driver…
Google testing journalism AI. We are doing it already 2 years, and without Google biased propoganda and manipulated censorship
Unlike illegal imigrants coming by boats - US Citizens Will Need Visa To Travel To Europe in 2024
Musk announces Twitter name and logo change to
The politician and the journalist lost control and started fighting on live broadcast.
The future of sports
Unveiling the Black Hole: The Mysterious Fate of EU's Aid to Ukraine
Farewell to a Music Titan: Tony Bennett, Renowned Jazz and Pop Vocalist, Passes Away at 96
Alarming Behavior Among Florida's Sharks Raises Concerns Over Possible Cocaine Exposure
Transgender Exclusion in Miss Italy Stirs Controversy Amidst Changing Global Beauty Pageant Landscape
Swedish Embassy in Baghdad Engulfed in Flames Amidst a Firestorm of Protests
TikTok Takes On Spotify And Apple, Launches Own Music Service
Global Trend: Using Anti-Fake News Laws as Censorship Tools - A Deep Dive into Tunisia's Scenario
Arresting Putin During South African Visit Would Equate to War Declaration, Asserts President Ramaphosa
Today, we're unveiling the splendor of one of Saudi Arabia's most exclusive and stunning retreats – the Jeddah Yacht Club
Hacktivist Collective Anonymous Launches 'Project Disclosure' to Unearth Information on UFOs and ETIs
Typo sends millions of US military emails to Russian ally Mali