Saudi Press

Saudi Arabia and the world
Friday, Jan 30, 2026

‘Cost of living crisis’? No – this is a social emergency that will define who we are

‘Cost of living crisis’? No – this is a social emergency that will define who we are

Too many people remain outside the political conversation and vulnerable to the meanest kind of policies.
Lexie lives in rural north Wales. She is disabled, and her husband recently lost his job in the building trade. The heating and hot water in their council house is oil-fired, and the price of 500 litres of fuel has just gone up from £235 to £480. They have also just found out that their annual electricity costs are rising from £1,851.15 to £2,564.33. Their four sons are aged from eight to 18. They have not put their home’s radiators on since last November.

I first wrote about Lexie – not her real name, but the one she has used to write diary entries for a research project called Covid Realities – in January. Around 10 days ago, we had another conversation. She talked about squeezing multiple meals from the cheapest of ingredients (she had somehow managed to get five dinners out of a bag of 11 frozen chicken pieces), washing with hot water boiled on the stove, and the endless financial traps that she and her family now have to try to somehow avoid.

Lexie has a mobility vehicle provided as part of her disability benefits, but the soaring cost of diesel means it has to be mostly used for the school run. Of late, her husband has been offered a few job interviews, but found that the impossible cost of travel has ruled them out: local public transport is thin on the ground, and anyway, the nearest bus stop is two miles from their house. Visits to the supermarket have to be carefully rationed, but that means buying basic goods from the local convenience store, where everything is more expensive. Lexie worries most, she says, about her youngest child, who has asthma. His coughing fits are sometimes so bad that he vomits. “It’s because he’s cold,” she told me. “I know it is. But there’s nothing I can do. I can’t pull heat out of the air.”

The kind of want and hurt Lexie’s family are suffering may sound as if it places them on the edges of society. The truth is that there are millions of British people like them, and those numbers are increasing fast. A stark metric is the UK’s level of absolute poverty, which is defined as being a household income less than 60% of the median income level of 2010-11, adjusted for inflation – a measure that usually goes up only in times of recession. The Resolution Foundation forecasts that over the next year, the fall in real incomes means another 1.3 million people in the UK – including 500,000 children – will be pushed into this category, taking the total number to 12.5 million.

Has the scale of this social emergency sunk in yet? Last Friday was the day when the costs of some of life’s most basic elements – from gas and electricity to social housing rents – shot up, way beyond a 3.1% increase in benefits. As the cost of food continues to rise, energy bills are set to go up again in the autumn. Continuing cuts to local services, accelerated by inflation, mean that the last-ditch help so many people need – children’s social care, advice on housing and debt, and so much more – is in a more parlous state than ever. As Lexie’s experiences show, almost a third of disabled people live in poverty, an aspect of the story that gets far too little attention. Abstractions such as “the cost of living crisis” do not do enough justice to 2022’s mounting sense of dread; neither does the cliched view of people having to choose between heating and eating, when a lot of people will soon be unable to afford either.

Across the country, this weekend saw protests against yet another economic calamity being loaded on to the poorest people, and there will be more to come. The government, meanwhile, seems split between indifference and paralysed panic. Though Rishi Sunak’s spring statement offered no meaningful action at all, the backlash that followed it saw speculation about help that may belatedly arrive as things get even worse. But Conservative politics is still largely locked into that grim narrative that splits people into workers and mere claimants, even though the sheer number of lives turned upside down by rising living costs is undermining its twisted logic. Labour has unquestionably good intentions, but also tends to stick to a script centred on “working families”, presumably for fear of scaring the swing voters it sees as being judgmental about so-called welfare. That leaves too many people outside the political conversation and vulnerable to the meanest kind of policies.

One thing we rarely talk about is when and how basic hardship began to become so inescapable. In the much-maligned 1970s, when trade unions were strong and the welfare state was entering its last years as a dependable safety net, income and wealth inequality were at an all-time low – and though poverty was an issue, it had yet to be allowed to run rampant. Then came the reinvention of Conservatism under Margaret Thatcher. In 1979, about 13% of children lived in relative poverty; by 1992, the figure was 29%. It consistently declined under New Labour, before increasing again after 2010. Thanks to David Cameron and George Osborne, rhetoric about “welfare” reached a new nadir, and policy followed the same trajectory. At the same time, the kind of precarious work that locks people into poverty was allowed to hugely increase. The basic story was plain enough: the UK was once again being pulled away from any lingering affinities with European-style social democracy towards the market-driven individualism of the US, and the idea that poverty is either best ignored, or thought of as a failure of character.

But there has always been a pull in the opposite direction, towards solidarity and collectivism rooted not so much in ideology as in basic morals. Beyond Westminster, that view of things is now evident in the wider culture, thanks to such voices as the footballer Marcus Rashford and the cook and anti-poverty campaigner Jack Monroe. Public opinion seems to have shifted, thanks partly to the pandemic having acquainted more people with the benefits system and highlighted glaring inequalities. In the annual British Social Attitudes survey of 2011, 77% agreed that benefits for the unemployed were “too high and discouraged people from finding a job”, as against the idea that they were “too low and caused hardship”. But in the latest survey, that figure had dropped to 45% – the first time since 2000 that it had been the less popular of the two views. This, perhaps, highlights why Sunak’s indifference became a much bigger talking point than he had bargained for.

In the midst of yet another crisis, we are about to find out who we now are: either the mean, hard-faced country many politicians still believe in, or a society moving in a more compassionate direction. Who will decide? I wonder about Tory MPs who represent newly acquired seats in Labour’s old heartlands, whose constituency caseloads must increasingly be full of real hardship; there must also be plenty of voters who have long thought of themselves as sitting well away from poorer parts of the population, but are now seeing such distinctions fall away. Therein lies both a grim kind of hope and yet another injustice – because the people who should surely have the loudest voices are those who have been suffering for years and are now facing a level of want that is almost beyond words.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Saudi Aviation Records Historic Passenger Traffic in 2025 and Sets Sights on Further Growth in 2026
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Global Shifts in War, Trade, Energy and Security Mark Major International Developments
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Saudi Crown Prince Tells Iranian President: Kingdom Will Not Host Attacks Against Iran
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Trump Defends Saudi Crown Prince in Heated Exchange After Reporter Questions Khashoggi Murder and 9/11 Links
Saudi Stocks Rally as Kingdom Prepares to Fully Open Capital Market to Global Investors
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
Saudi Arabia scales back Neom as The Line is redesigned and Trojena downsized
Saudi Industrial Group Completes One Point Three Billion Dollar Acquisition of South Africa’s Barloworld
Saudi-Backed LIV Golf Confirms Return to Trump National Bedminster for 2026 Season
Gold Jumps More Than 8% in a Week as the Dollar Slides Amid Greenland Tariff Dispute
Boston Dynamics Atlas humanoid robot and LG CLOiD home robot: the platform lock-in fight to control Physical AI
United States under President Donald Trump completes withdrawal from the World Health Organization: health sovereignty versus global outbreak early-warning access
Trump Administration’s Iran Military Buildup and Sanctions Campaign Puts Deterrence Credibility on the Line
Tech Brief: AI Compute, Chips, and Platform Power Moves Driving Today’s Market Narrative
NATO’s Stress Test Under Trump: Alliance Credibility, Burden-Sharing, and the Fight Over Strategic Territory
Saudi Arabia’s Careful Balancing Act in Relations with Israel Amid Regional and Domestic Pressures
Greenland, Gaza, and Global Leverage: Today’s 10 Power Stories Shaping Markets and Security
America’s Venezuela Oil Grip Meets China’s Demand: Market Power, Legal Shockwaves, and the New Rules of Energy Leverage
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Prince William to Make Official Visit to Saudi Arabia in February
Saudi Arabia Advances Ambitious Artificial River Mega-Project to Transform Water Security
Saudi Crown Prince and Syrian President Discuss Stabilisation, Reconstruction and Regional Ties in Riyadh Talks
Mohammed bin Salman Confronts the ‘Iranian Moment’ as Saudi Leadership Faces Regional Test
Cybercrime, Inc.: When Crime Becomes an Economy. How the World Accidentally Built a Twenty-Trillion-Dollar Criminal Economy
Strategic Restraint, Credible Force, and the Discipline of Power
Donald Trump Organization Unveils Championship Golf Course and Luxury Resort Project in Saudi Arabia
Inside Diriyah: Saudi Arabia’s $63.2 Billion Vision to Transform Its Historic Heart into a Global Tourism Powerhouse
Trump Designates Saudi Arabia a Major Non-NATO Ally, Elevating US–Riyadh Defense Partnership
Trump Organization Deepens Saudi Property Focus with $10 Billion Luxury Developments
There is no sovereign immunity for poisoning millions with drugs.
Mohammed bin Salman’s Global Standing: Strategic Partner in Transition Amid Debate Over His Role
Saudi Arabia Opens Property Market to Foreign Buyers in Landmark Reform
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
CNN’s Ranking of Israel’s Women’s Rights Sparks Debate After Misleading Global Index Comparison
Saudi Arabia’s Shifting Regional Alignment Raises Strategic Concerns in Jerusalem
OPEC+ Holds Oil Output Steady Amid Member Tensions and Market Oversupply
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
President Trump Says United States Will Administer Venezuela Until a Secure Leadership Transition
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Saudi-UAE Rift Adds Complexity to Middle East Diplomacy as Trump Signals Firm Leadership
OPEC+ to Keep Oil Output Policy Unchanged Despite Saudi-UAE Tensions Over Yemen
Saudi Arabia and UAE at Odds in Yemen Conflict as Southern Offensive Deepens Gulf Rift
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
×