Richard Moore, CEO of ALTER, chose Comma for its proven track record of exemplary service in diverse sectors and its strong reputation in PR, noting Comma’s efficient role in the PR efforts for the America's Cup event in Jeddah. He lauds the partnership's effectiveness and recognizes the significant contributions of the Saudi Sailing Federation and Ministry of Sport. Moore looks forward to innovative PR solutions from the Comma-ALTER collaboration for clients in Saudi Arabia.

Fadi Faisal Majzoub, Comma's CEO, sees the partnership with ALTER as a milestone that will lead to further successes. He believes working with the experienced London-based agency will help drive outstanding marketing campaigns, meet the Kingdom's evolving socio-economic goals, and support the private sector in line with Saudi Vision 2030.

Majzoub acknowledges the successful PR campaign for the historic America's Cup, dating to 1851, which underscores Comma's expertise in managing high-profile local and international events in Saudi Arabia.