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Saturday, Feb 24, 2024

Comma Establishes Strategic Partnership Agreement with ALTER in Saudi Arabia

Comma Establishes Strategic Partnership Agreement with ALTER in Saudi Arabia

Comma, a leading Saudi PR and event management firm, has formed a crucial alliance with ALTER, a renowned UK creative communications agency, in Saudi Arabia. This strategic partnership, inked alongside the recently concluded 37th America's Cup in Jeddah, enables Comma to provide local support and coordination for ALTER’s business and client needs across Saudi Arabia, particularly in Riyadh and Jeddah.
Richard Moore, CEO of ALTER, chose Comma for its proven track record of exemplary service in diverse sectors and its strong reputation in PR, noting Comma’s efficient role in the PR efforts for the America's Cup event in Jeddah. He lauds the partnership's effectiveness and recognizes the significant contributions of the Saudi Sailing Federation and Ministry of Sport. Moore looks forward to innovative PR solutions from the Comma-ALTER collaboration for clients in Saudi Arabia.

Fadi Faisal Majzoub, Comma's CEO, sees the partnership with ALTER as a milestone that will lead to further successes. He believes working with the experienced London-based agency will help drive outstanding marketing campaigns, meet the Kingdom's evolving socio-economic goals, and support the private sector in line with Saudi Vision 2030.

Majzoub acknowledges the successful PR campaign for the historic America's Cup, dating to 1851, which underscores Comma's expertise in managing high-profile local and international events in Saudi Arabia.
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