Saudi Press

Saudi Arabia and the world
Saturday, Apr 20, 2024

Chopard official partner to the 76th Cannes Film Festival

Official partner to the Cannes Festival since 1998, Chopard will once again be right there alongside numerous film actors, directors and professionals for this 76th edition of the world's greatest cinema event. Artisan of the Palme d’Or and the trophies awarded during the closing ceremony, the Maison will also honour the promising careers of a young actor and actress thanks to the Trophée Chopard.
This year, Caroline Scheufele has chosen ‘Art’ as the theme of the Red Carpet Collection and of Chopard’s traditional glamorous grande soirée. Architecture, sculpture, painting, music, literature, dance and cinema: all the noblest forms of human genius will be highlighted in the Maison’s activities. Crafted in the same workshops as the Palme d’Or, the 76 Haute Joaillerie masterpieces in the Red Carpet Collection will light up the traditional staircase ritual by adorning with its watches and jewellery many of the actresses and actors present to promote their films; while the Chopard Rooftop at the Martinez Hotel will be the unmissable scene of all the buzz during this Cannes fortnight.

Chopard loves cinema, as is vividly illustrated by its latest campaign starring its Global Ambassador Julia Roberts, inspired by a backstage look at a film shoot. The Maison’s commitment to the 7th Art is also reflected in its historic partnership with the Cannes Festival, which began in 1998.

As part of this collaboration, Chopard has the honour of crafting all the trophies awarded by the Festival jury at the end of the competition within its workshops. Thanks to its dedication to sustainable luxury and the unique expertise of its Artisans, the Palme d'Or is crafted in Fairmined-certified ethical gold, in compliance with best-practice artisanal gold mining.

The workshop’s virtuoso jewellery skills are also put to good use in the Red Carpet Collection, which annually comprises the exact number of creations corresponding to each given edition of the Festival. This year, 76 works of Art reflecting Haute Joaillerie crafts will thus be unveiled in the splendid setting of the Palais des Festivals, duly chosen by the actresses and actors invited to promote their films in competition by making an appearance on the red carpet.

‘Art’ will be given pride of place. As the theme chosen by Caroline Scheufele for the Red Carpet Collection, it will not only dominate the decoration of the Chopard Rooftop at the Martinez Hôtel – where the Maison takes up residence during the fortnight – but also the traditional grande soirée held on May 23rd and which promises guests numerous surprises in the kind of dreamy setting that Caroline Scheufele is accustomed to creating.

On the occasion of the Trophée Chopard on May 19th, two promising and talented artists will be awarded their distinctions by a prestigious godmother appointed by Caroline Scheufele. Inaugurated in 2001 at the initiative of the Maison’s Co-President and Artistic Director, the Trophée Chopard is part of the official Cannes Festival calendar. In 2022, Sheila Atim and Jack Lowden were the proud winners of this distinction presented by that year’s godmother, Julia Roberts

"Lights! Camera! Action!”: cinema promises further strong emotions for the duo formed by Chopard and the Cannes Festival.

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