Saudi Press

Saudi Arabia and the world
Saturday, Dec 21, 2024

Bud Light’s Marketing Effort with a Transgender Influencer

Bud Light’s Marketing Effort with a Transgender Influencer

In April 2023, Anheuser-Busch’s Bud Light beer brand partnered with transgender influencer Dylan Mulvaney to promote its product. Mulvaney, who has over 1.8 million followers on Instagram, posted a video of herself cracking open a Bud Light and talking about how much she enjoys the beer.

The video was met with positive reactions from many of Mulvaney’s followers, but it also drew criticism from some conservative social media users. 

Bud Light’s decision to partner with Mulvaney was part of a larger marketing effort to reach consumers in largely liberal urban areas. The brand has been facing declining sales in recent years, and it is hoping to appeal to younger, more diverse consumers. The partnership with Mulvaney was seen as a way to do that.

The Right-Wing Outrage

The criticism of Bud Light’s partnership with Mulvaney came from a number of conservative social media users. Some of these users accused the brand of promoting “woke” values and of pandering to a “special interest group.” Others threatened to boycott Bud Light.

The right-wing outrage over Bud Light’s marketing effort is a sign of the increasingly polarized political climate in the United States. In recent years, there has been a growing divide between liberals and conservatives on a number of issues, including transgender rights. This divide has been reflected in the corporate world, as brands have been forced to choose sides on controversial issues.

A Lesson in the Newly Unsettled Politics of Corporate America

Bud Light’s marketing effort with a transgender influencer is a lesson in the newly unsettled politics of corporate America. In the past, brands could largely avoid taking sides on controversial issues. However, in today’s polarized political climate, brands are increasingly being forced to choose sides.

This can be a difficult decision for brands, as they risk alienating customers on both sides of the political spectrum. However, it is a decision that brands cannot afford to ignore. In today’s world, brands that do not take a stand on important issues are likely to be seen as out of touch with their customers.

Practical Advice for Brands

For brands that are looking to navigate the newly unsettled politics of corporate America, there are a few things to keep in mind. First, it is important to understand your target audience. What are their values? What are their concerns? Once you understand your target audience, you can start to develop a marketing strategy that resonates with them.

Second, it is important to be authentic. Don’t try to be something you’re not. If you’re a brand that values inclusivity, then be sure to promote that message in your marketing. But if you’re a brand that values traditional values, then don’t be afraid to stand up for those values.

Finally, it is important to be prepared for backlash. No matter what you do, there will always be someone who is unhappy with your decision. That’s just the nature of the world we live in today. However, if you’re prepared for backlash, it won’t have as much of an impact on your brand.

By following these tips, brands can navigate the newly unsettled politics of corporate America and continue to connect with their customers.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Israeli Military Operations in Gaza, Netanyahu's Corruption Trial, and Global Political Shifts: A Complex Interplay of Geopolitical and Economic Dynamics
Global Developments: Vaccine Controversy, Syrian Rebuilding, Natural Disasters, and Escalating Geopolitical Tensions
Israel's Strategic Maneuvers and U.S. Legal Actions Amidst Syria's Political Upheaval
Global Military Shifts, Gender Inequality, and Economic Alliances: Key Developments in the Post-Assad Era
International Condemnation and Mediation Efforts in Response to Israeli Actions in the Golan Heights Amid Middle Eastern Tensions
Global Tensions and Efforts for Peace: Cross-Cultural Dialogues, Regional Conflicts, and International Diplomacy
Saudi Arabia's Expanding Global Influence: From Water Management Leadership to Cultural and Economic Partnerships
Global Diplomatic Advances: Expanding Judicial, Human Rights, and Geopolitical Partnerships in the Middle East and Beyond
Strengthening UK-Gulf Relations and Addressing Global Challenges: A Diplomatic Overview
Cultural Heritage, Political Change, and Economic Growth: Key Developments Across the Middle East
Key Developments in Middle East Relations, Judicial Reforms, and Energy Partnerships Highlight Saudi Arabia's Vision 2030 Ambitions
Economic Growth and Innovation Drive Middle Eastern Developments: A Look at Egypt's Treasury Bill Success, Saudi Arabia's Expanding US Relations, Sustainability Initiatives, and Vision 2030 Achievements
UK Considers Delisting HTS Amid Complex Regional Dynamics and Global Security Implications
Global Developments: Saudi Arabia Embraces Cashless Innovation, Syria's Human Rights Struggles, Trump's Controversial Plans, Ghana's Leadership Shift, South Korea's Political Crisis, and Saudi-Japan Economic Partnership
Political Turmoil and Economic Ambitions: Macron's Coalition Efforts, MENA Startup Surge, and Global Initiatives in Integration and Innovation
Turkiye Advocates for Syrian Unity Amid Regional Turmoil; Israeli-Lebanese Tensions and Iran's Strategic Moves Highlight Middle Eastern Shifts
Kanlaon Volcano Erupts in the Philippines and Disrupts in the Middle East: Political Shifts, Oil Market Ripples, and Regional Instability
Global Turmoil: Taiwan Enhances Defenses, Indian Schools Face Bomb Hoaxes, and Middle East Conflicts Escalate
Global Political Shifts: From Trump's Strategic Appointments to Middle Eastern Power Realignments
Escalating Conflicts and Strategic Shifts Across the Middle East and North Africa
Syria's Historic Transition: The Fall of Assad and New Geopolitical Dynamics
Global Shifts: Saudi-UK Trade Goals, Syrian Regime Change, and U.S. Post-Assad Strategy
Saudi Arabia's Multi-Faceted Strategy: Embracing Sustainability, Tourism Excellence, and Regional Stability
Saudi Arabia Advances Transparency and Partnerships in Vision 2030 Push
Saudi Arabia Navigates Post-Assad Syria, Fossil Discoveries, and Economic Growth Amidst Regional Turmoil
Geopolitical Maneuvers and Sustainable Developments: Israel's Buffer Zone Tactics, Saudi Arabia's Vision 2030 Innovations, and Egypt's Aviation Advancements
NASA's Artemis II Delayed to 2026, While Saudi Arabia Advances Cultural and Humanitarian Initiatives
Key Global Developments: Saudi Oil Price Adjustments, Surging Makkah Tourism, Syrian Conflict Shifts, and Saudi Pro League Highlights
Global Shifts: Diplomatic Talks, Economic Growth, and Regional Upheavals Reshape the Geopolitical Landscape
Insurgents Enter Damascus as Assad's Regime Faces Historic Collapse
Global Political Shifts: Defense Enhancements, Diplomatic Missions, and Civic Engagement Initiatives
Diplomatic Efforts Highlight Regional Tensions and Cooperation at IISS Manama Dialogue Amidst Humanitarian and Natural Crises
From Gulf Diplomacy to Global Resilience: Key Developments Shaping Regional and International Landscapes
Saudi Arabia Intensifies Immigration Control, Strengthens Diplomatic and Cultural Engagements
Global Political Tensions and Ambitious Developments Amid Regional Security Challenges
Philippines Celebrates Extensive Christmas Season; Saudi Innovations in Maritime Safety, Tourism, and Global Diplomacy; Healthcare Advancements and Regional Tensions Also Spotlighted
PIA Returns to European Skies Amid Saudi Arabia's Vision 2030 and COP16 Initiatives
Global Tensions Rise: Strategic Wins, Diplomatic Strains, and Humanitarian Crises Test Resilience
Global Political Turmoil and Humanitarian Efforts: A Snapshot of International Developments
Tensions and Triumphs: A Global Overview of Diplomatic Efforts, Geological Risks, Corporate Security, Military DEI Debates, Middle Eastern Conflicts, and Notre Dame's Resilient Reopening
Global Developments: Ghana's Election, UK's Smuggling Crackdown, Syrian Conflict Escalation, and US Supreme Court's Jurisdictional Case
Global Conflicts and Humanitarian Crises: A Snapshot of Recent International Developments
Saudi Arabia's Innovations in Marine Science, Arts, Film, Technology, Volunteerism, and Medical Education
Iran's Space Launch Fuels Western Concerns Amid Global Political Unrest
Riyadh's Cultural, Pharmaceutical, and Diplomatic Milestones: Noor Talks, CPHI Middle East, and Regional Developments
Key Diplomatic and Cultural Developments: Leadership Changes, Heritage Recognitions, and Strategic Partnerships in a Turbulent Global Context
Global Developments: Border Closures, Heritage Restoration, Leadership Appointments, Climate Challenges, Oil Market Dynamics, and Saudi Arabia's Vision 2030
Global Partnerships and Initiatives Defining Saudi Arabia and Regional Dynamics in 2024
Global Developments: Sadiq Khan's Upcoming Knighthood, Punjab Farmers' Protests, Mary Jane Veloso's Repatriation, China's Warning to Taiwan, Hong Kong's National Security Law, and Saudi Arabia's Real Estate Boom
Iran's Satellite Launch Escalates Western Concerns Amid Global Geopolitical Tensions
×