Beverly Hills Conference & Visitors Bureau Eyes Saudi Arabia and Middle East for Tourism Partnerships and Development
A US-based destination marketing company, Beverly Hills Conference & Visitors Bureau, is exploring partnerships in Saudi Arabia and the Middle East to create and develop tourist-friendly locations.
The CEO of BHCVB, Julie Wagner, has found many new luxury developments in Riyadh modeled on opulent projects in Beverly Hills and believes luxury travel in the Kingdom is on the rise.
She stressed the importance of customizing experiences for different cultures, while also respecting the host country's culture.
The company is also hosting a luxury travel forum in Riyadh to bring tourism thought leaders and facilitate networking opportunities.
The city is set to witness a surge in hotels due to an increase in big-ticket sporting and entertainment events.