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Monday, Jun 22, 2026

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Unifonic's AI-Driven Solutions Transforming Customer Engagement in Saudi Arabia

CEO Ahmed Hamdan discusses the company's role in the Kingdom's digital transformation and recent strategic developments.
Unifonic, a leading Saudi Arabian cloud-based customer engagement platform, is playing a pivotal role in the Kingdom's digital transformation, aligning with the objectives of Vision 2030. Co-founder and CEO Ahmed Hamdan emphasizes the company's commitment to enhancing business efficiency and customer engagement through AI-driven communication solutions.

Founded in 2006, Unifonic has expanded its services to over 5,000 business customers, facilitating more than ten billion interactions annually across 190 countries.

The company's platform integrates multiple communication channels, including SMS, WhatsApp, email, and social media, enabling businesses to streamline interactions and personalize customer journeys.

In October 2022, Unifonic acquired Sestek, an AI-powered conversational automation company based in Turkey.

This strategic move has broadened Unifonic's product portfolio, incorporating advanced technologies such as text-to-speech, speech recognition, natural language processing, and voice biometrics.

The acquisition has enhanced Unifonic's capabilities in delivering superior customer experiences through AI-driven solutions.

Unifonic's participation in events like LEAP 2025 underscores its dedication to showcasing AI-powered solutions that deliver personalized, omnichannel customer experiences.

The company offers tools such as multichannel campaigns, chatbots, agent consoles, and flow studios, empowering businesses to connect with customers on their preferred platforms.

Additionally, Unifonic provides a complimentary Customer Experience Maturity Assessment to help businesses refine their customer service strategies.

Through its innovative approach and strategic acquisitions, Unifonic continues to support Saudi Arabia's Vision 2030 by driving digital transformation and fostering technological advancement within the region.
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