Saudi Press

Saudi Arabia and the world
Monday, Jun 02, 2025

Meet the “communicator 2.0” and Arabic voice of diplomacy at the French Foreign Ministry

Meet the “communicator 2.0” and Arabic voice of diplomacy at the French Foreign Ministry

Since his appointment on Jan. 23 as ambassador in charge of communication in Arabic for the French Ministry for Europe and Foreign Affairs, Patrice Paoli has been the Arab voice of French diplomacy in the media and on social networks.
He regularly posts messages and videos in Arabic on his official Twitter account, for example, and engages with users in discussions about the topics they cover.

This might not seem out of the ordinary in the internet age but it marks a significant development for a ministry previously known for its more conservative and persistently traditional approach to media and public relations.

Paoli, a former ambassador to Lebanon and several other countries, said his mission is to express France’s positions in more modern ways, far removed from the well-beaten path of formal press releases and written statements. He is, in a way, the “communicator 2.0” of the Quai d’Orsay, the home of the French Foreign Office, tasked with being the voice of France in the Arab media on issues related to foreign policy.

His post will develop over time, Paoli told Arab News en Francais, adding: “We’ll see how it evolves. My mission is to see if this means of communication is useful and what is its added value.

“The idea took shape last autumn when someone proposed this post to me after I returned from my post (as ambassador) in Cuba.”

The goal, he explained, is a more personalized form of communication and “to express ourselves about different topics in plain language by putting words to situations in a different way from a press release.” There is also a desire to share “a little of what France is and (break) the stereotypes people may have of the diplomat.”

The most important goal for Paoli is to set a template for the future by creating more empathy, and humanizing and putting a real face on institutional communications.

“I’m going to retire soon, so I’m working to define the post and establish it in the time I have left and to pass the baton to someone else next autumn,” he explained.

His mission is, above all, to develop a social media presence through which French officials can talk to the Arab world about political issues as well as culture, history, even literature and sport.

He describes it as “a work of passion that I’m taking with the direction of communication and the press. It’s a complement to the remarkable work of this direction, in a world of communication that’s more and more complicated, where it’s necessary to go very quickly and take everything that’s happening into account.”

During a personal trip to Marseille a few days ago, Paoli posted several messages on Twitter touting the plurality of this Mediterranean city: A place of blended culture and the entry point to France in the south of the country.

While on a recent trip to Cairo to participate in a meeting of French ambassadors to the Middle East, he tweeted about his visit to the Pyramids of Giza, the recently renovated Blue Mosque, and his general impressions of returning to the large Arab capital after many years away.

As a specialist in the Arab world, Paoli was immersed in Arab culture during his youth as a result of the posts that his diplomat father held, and then as his own diplomatic career developed. This took him to Egypt, Yemen, Jordan and Lebanon, and he was also director of the Foreign Ministry’s North Africa and Middle East Department from 2008 to 2012.

His love for the Arabic language, among several other languages, dates back to his childhood. At the age of four, while his family lived in Washington, he learned English. Later, in Libya, he learned German and Russian.

He was introduced to Arabic when he attended a French high school in Tripoli, where it was a required class. He recalled that it was difficult to begin with but, such was his admiration for his Arabist diplomat father, in whose footsteps he dreamed of following, he persevered and won a prize for his ability in the language.

Paoli pursued his studies in classical Arabic at the National Institute for Oriental Languages and Civilizations in Paris, then passed the Concours d’Orient to join the ranks of diplomats. It was therefore with great enthusiasm that, in the twilight of a long and distinguished career, he accepted his current post.

In a sense, his career has come full circle and it represents a most harmonious end to a professional life and a love of Arabic that began with the first book he read in the language, Tambo le Petit Lion — and he still treasures his copy, which has pride of place on a shelf in his office at the Quai d’Orsay.
Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
European and Arab Ministers Convene in Madrid to Address Gaza Conflict
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
UAE Offers Free ChatGPT Plus Subscriptions to Citizens
Lebanon Initiates Plan to Disarm Palestinian Factions
Iran and U.S. Make Limited Progress in Nuclear Talks
The Daily Debate: The Fall of the Dollar — Strategic Reset or Economic Self-Destruction?
Trump Administration's Tariff Policies and Dollar Strategy Spark Global Economic Debate
OpenAI Acquires Jony Ive’s Startup for $6.5 Billion to Build a Revolutionary “Third Core Device”
Turkey Weighs Citizens in Public as Erdoğan Launches National Slimming Campaign
Saudi-Spanish Business Forum Commences in Riyadh
Saudi Arabia and Spain Sign MoU to Boost SME Sectors
UK Suspends Trade Talks with Israel Amid Gaza Offensive
Iran and U.S. Set for Fifth Round of Nuclear Talks Amid Rising Tensions
Russia Expands Military Presence Near Finland Amid Rising Tensions
Indian Scholar Arrested in Crackdown Over Pakistan Conflict Commentary
Israel Eases Gaza Blockade Amid Internal Dispute Over Military Strategy
President Biden’s announcement of advanced prostate cancer sparked public sympathy—but behind closed doors, Democrats are in panic
A Chinese company made solar tiles that look way nicer than regular panels!
Indian jet shootdown: the all-robot legion behind China’s PL-15E missiles
The Chinese Dragon: The True Winner in the India-Pakistan Clash
Australia's Venomous Creatures Contribute to Life-Saving Antivenom Programme
The Spanish Were Right: Long Working Hours Harm Brain Function
Did Former FBI Director Call for Violence Against Trump? Instagram Post Sparks Uproar
US and UAE Partner to Develop Massive AI Data Center Complex
Apple's $95 Million Siri Settlement: Eligible Users Have Until July 2 to File Claims
US and UAE Reach Preliminary Agreement on Nvidia AI Chip Imports
President Trump and Elon Musk Welcomed by Emir of Qatar Sheikh Tamim with Cybertruck Convoy
Strong Warning Issued: Do Not Use General Chatbots for Medical, Legal, or Educational Guidance
Saudi Arabia Emerges as Global Tech Magnet with U.S. Backing and Trump’s Visit
This was President's departure from Saudi Arabia. The Crown Prince personally escorted him back to the airport.
NVIDIA and Saudi Arabia Launch Strategic Partnership to Establish AI Centers
Trump Meets Syrian President Ahmad al-Shara in Historic Encounter
Trump takes a blow torch to the neocons and interventionists while speaking to the Saudis
US and Saudi Arabia Sign Landmark Agreements Across Multiple Sectors
Why Saudi Arabia Rolled Out a Purple Carpet for Donald Trump Instead of Red
Elon Musk Joins Trump Meeting in Saudi Arabia
Trump says it would be 'stupid' not to accept gift of Qatari plane
Quantum Computing Threatens Bitcoin Security
×