Jameel Altheyabi: Media organizations that are not ready to adapt to changes cannot survive
Jameel Altheyabi, editor-in-chief of Okaz and general supervisor of Saudi Gazette, warned that media companies must embrace change and innovation to survive amidst intense competition heightened by the digital age and artificial intelligence.
Speaking at the Saudi Media Forum in a session titled "The future of print media," Altheyabi addressed the shift to digital media, advocating for adaptation and the optimization of various platforms within the industry.
During his speech, he underscored the importance of media organizations keeping up with rapid technological advances and the role of artificial intelligence in shaping a promising future for the media market.
Altheyabi criticized news websites that lack journalistic integrity and fail to maintain professional standards, emphasizing that true journalists produce distinctive, trustworthy content.
Additionally, he pointed out the growing trend of media outlets morphing into companies, forming partnerships to enhance the media content industry.
Altheyabi discussed the potential of digital media, highlighting its vast reach compared to traditional print circulation. He acknowledged that while journalism will persist, the means of dissemination are evolving.
Finally, he concluded that those unable to adapt to the technological revolution, particularly artificial intelligence in content creation, risk failure and significant loss.