Saudi Press

Saudi Arabia and the world
Sunday, Apr 05, 2026

Facebook parent Meta reports weakest revenue growth for a decade as ad sales suffer

Facebook parent Meta reports weakest revenue growth for a decade as ad sales suffer

Investors respond positively to Meta's latest figures as daily active user numbers grow by more than the market had expected, though the company cautions that Russia's war in Ukraine has added to the downbeat sentiment among advertisers.

Facebook's parent company has reported its weakest revenue growth for a decade but witnessed a partial recovery in its share price following a torrid 2021 to date for the company.

Meta Platforms recorded revenue of $27.9bn between January and March - slightly below what Wall Street had expected.

The company had warned at the time of its 2021 annual results in early February that revenues during the first quarter of 2022 would not meet market forecasts for several reasons, including increased competition.

Leading the list of headwinds was advertising, which accounts for the bulk of Meta's revenue.

The company explained then that ad budgets were coming under increasing strain from rising inflation - exacerbated since late February by Russia's invasion of Ukraine.

Meta also pointed to the impact of an Apple software update late last year that had allowed iPhone users to opt out of advertising tracking.

This had made it harder, the company explained, for companies and groups to understand their market and it could result in a $10bn hit to ad sales across 2022.

While Meta acknowledged that the situation remained tough, it reported daily active user numbers that pleased the market after Facebook recorded its first ever decline during the final quarter of 2021.

The numbers using Facebook alone were 4% up on the same period last year at 1.96 billion.

Meta lost $200bn of market value in a single February day after warning of revenue pressures


Shares - down 48% in the year to date - were up by more than 13% in extended trading following the release of the first quarter figures.

They also showed a 31% leap in spending had taken the gloss off profits, with net income down 21% at $7.5bn.

On the outlook ahead, the company said: "We expect second quarter 2022 total revenue to be in the range of $28bn-30bn.

"This outlook reflects a continuation of the trends impacting revenue growth in the first quarter, including softness in the back half of the first quarter that coincided with the war in Ukraine."

Ahead of the results' publication, AJ Bell analyst Danni Hewson wrote: "Robust ad spend is crucial for Meta's success... Marketing budgets are being pared back as companies adjust to the current situation.

"Not only are they having to think about their own financial health, but the reality is if consumers don't have cash to spend there's no point wasting money trying to temp them.

"Then there's Meta itself. It might have a new name but it's the same old business and in the case of Facebook it just feels a bit musty.

"If advertisers have cash to splash, they'll want to generate the biggest bang for their buck, and many will be looking at Facebook's demographics and wondering if other platforms might better fit their needs."

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Iranian Drone Strike on US Embassy in Saudi Arabia Reportedly Targeted Intelligence Facility
Saudi Deputy Foreign Minister Meets French Embassy Official to Strengthen Bilateral Engagement
Saudi Arabia Calls on United States to Seize Strategic Opportunity to Reshape Middle East
Dating Apps Surge in Saudi Arabia as Social Norms Rapidly Evolve Among Youth
Saudi Arabia Detains Over Fourteen Thousand Illegal Residents in Week-Long Enforcement Drive
Saudi Foreign Minister Engages in Diplomatic Talks with Pakistan, Kuwait and Latvia on Regional Developments
Saudi Arabia Intercepts Cruise Missile as Regional Tensions Intensify
Saudi Stock Market Edges Higher as Tadawul Index Records Modest Gain
Underlying Rivalry Between Saudi Arabia and UAE Persists Despite Temporary Calm
Saudi Arabia’s Non-Oil Sector Contracts in March as Regional Tensions Weigh on Business Activity
Saudi Arabia Unveils Ambition to Establish Prestigious Global Prize Rivaling the Nobel
Saudi Crown Prince to Engage Wall Street in Push for Investment and Economic Expansion
Iran Accuses Saudi Arabia and UAE After Downing of Chinese-Made Drone
Saudi Arabia Condemns Attack on Hospital in Sudan, Calls for Protection of Civilians
Coordinated Drone Strike Targets CIA Facility Within US Embassy in Saudi Arabia
Italy’s Meloni Prioritises Energy Security and Strait of Hormuz Stability During Gulf Tour
Uncertainty Emerges Over Timeline and Direction of Saudi Arabia’s Ambitious Ski Resort Project
UAE and Saudi Arabia Escalate Strategy with Drone Operations Targeting Iran
Trump Delivers Characteristic Remarks on Saudi Crown Prince Amid Intensifying Iran Conflict
Drone Strike on US Embassy in Riyadh Caused Greater Damage Than First Reported
Saudi Arabia Introduces Flexible Solutions for Expired Visas Amid Regional Disruptions
Saudi Arabia’s Online Car Market Accelerates with AI Pricing and Fully Digital Buying Experience
Saudi Arabia Reassesses Defence Strategy as Iranian Drone Threat Drives Shift in Military Partnerships
Drone Strikes Target Saudi Arabia, Kuwait and Bahrain as Regional Conflict Intensifies
Japan and Saudi Arabia Align Efforts to Ease Rising Tensions with Iran
Saudi Crown Prince and Italy’s Meloni Strengthen Strategic Ties in High-Level Talks
SpaceX Explores Potential Five Billion Dollar Investment from Saudi Sovereign Wealth Fund Ahead of IPO
Saudi Arabia Lifts Key Import Barriers to Expand Access for U.S. Beef Exports
Saudi Arabia Enforces Strict Travel Penalties for Visits to Restricted Countries
Italy’s Meloni Embarks on Strategic Gulf Tour to Address Energy Security and Regional Stability
Saudi Film Festival Rescheduled to Summer as Regional Tensions Continue
Saudi Arabia Reports Forty Two Point Six Billion Dollars in Foreign Tourist Spending in 2025
Saudi Crown Prince and Russian President Hold Strategic Call on Escalating Regional Crisis
Saudi Arabia Advances Rail Network as Strategic Alternative to Strait of Hormuz Shipping Route
Ruanyun Edai Launches Saudi Arabia Hub With Forecast of Ten Percent Revenue Growth
Greek Defence Minister Visits Troops in Saudi Arabia Following Successful Missile Interception
Saudi Arabia Expands Global Strategy With Focus on African Critical Minerals
SpaceX Explores Potential Five Billion Dollar Investment From Saudi Fund Ahead of Possible IPO
US Central Command Dismisses Iranian Claim of Mass Casualties Among American Personnel in Saudi Arabia
Co-Diagnostics to Establish Molecular Diagnostics Facility in Saudi Arabia Through Joint Venture
Trump Engages Saudi Crown Prince in Talks on Potential Iran Ceasefire
Saudi Arabia’s Sadara Suspends Operations as Supply Chain Disruptions Intensify
Saudi Arabia Accelerates Energy Shift by Trading Oil Revenues for Battery Investments
Saudi Arabia Introduces Flexible Options for Expired Visas Amid Regional Disruptions
Online Narratives Surge as Iran–US Tensions Spill Into Digital Arena Following Trump Remarks
Saudi Arabia Urges Trump to Seize Strategic Moment as UAE Weighs Ground Deployment
Saudi Arabia Redirects Nearly One Million Barrels of Oil Daily Away from Strait of Hormuz
Saudi Arabia Carries Out Execution of Businessman Linked to 2011 Qatif Unrest
Ukraine–Saudi Defense Pact Signals Rising Demand for Battlefield Expertise
Saudi Arabia Balances Diplomacy and Defense Preparedness Amid Iran Conflict
×