Saudi Press

Saudi Arabia and the world
Thursday, Apr 25, 2024

Elon Musk wants a 25% discount on his Twitter bid if 25% of Twitter's users are spam bots - are they?

Elon Musk wants a 25% discount on his Twitter bid if 25% of Twitter's users are spam bots - are they?

The billionaire, who claims to be spending less than 5% of his time on the $44bn takeover, has made a number of comments in recent weeks criticising Twitter - and has clashed with its chief executive over how the bot count is established.

Elon Musk has expressed support for receiving a discount on his Twitter bid equal to the percentage of users who are spam bots.

The billionaire, who claims to be spending less than 5% of his time on the $44bn takeover, has made a number of comments in recent weeks criticising Twitter and its management team.

Mr Musk recently said the acquisition was temporarily on hold as he wanted to confirm the company's own figures that accounts not operated by real humans represented less than 5% of users.

Responding to the suggestion that "if 25% of the users are bots then the Twitter acquisition deal should cost 25% less" he wrote: "Absolutely."


So what is the argument really about?


Mr Musk has claimed that much higher than 20% of accounts on Twitter could be "fake/spam" and said that his offer to acquire the company was based on Twitter's own reports being accurate.

He criticised Parag Agrawal, Twitter's chief executive, for publicly refusing "to show proof" that less than 5% of accounts were "fake/spam" and wrote that he was "worried that Twitter has a disincentive to reduce spam, as it reduces perceived daily users".

Mr Agrawal had written a fifteen-post thread denying this incentive and explaining that Twitter actively attempts to reduce spam accounts; suspending over half a million spam accounts every day and locking millions of accounts each week that can't pass human verification challenges.

The chief executive did not point out that if Mr Musk is to receive a discount on his bid proportionate to the number of user accounts that are considered "fake/spam" then Mr Musk himself is incentivised to inflate that figure.

Musk replied with a pile of poo emoji and asked: "So how do advertisers know what they're getting for their money? This is fundamental to the financial health of Twitter."

Mr Musk proposed users conduct their own test to see if they could see if accounts were authentic or not, although Twitter cautioned that it was not possible for external observers to identify whether an account was run authentically by a human or was either automated or part of a platform manipulation campaign.

Twitter shares below the level seen in early April when Musk first revealed his Twitter stake


In an official blog post the company said: "We permanently suspend millions of accounts every month that are automated or spammy, and we do this before they ever reach an eyeball in a Twitter Timeline or Search."

But this captures two different kinds of fake account, one of which is a bot - a completely automated account - which is not banned on Twitter, as well as inauthentic accounts designed to contribute to manipulating the platform.

The bot account @pentametron for instance attempts to automatically identify and retweet any messages that are written in iambic pentameter without any human intervention. It is a bot but it is openly one and is not "fake".

"The hard challenge is that many accounts which look fake superficially - are actually real people," warned Mr Agrawal, noting that just because an account has a platform-generated username and profile picture that does not mean it is not being operated by a real person.

"And some of the spam accounts which are actually the most dangerous - and cause the most harm to our users - can look totally legitimate on the surface," he added.

Twitter has previously identified and banned more than 23,000 fake accounts operated by real humans connected to the Chinese Communist Party as part of a propaganda network.

Musk appears to be using the issue as a way to force down the agreed price for the takeover - with Twitter's shares suffering amid the acrimony being played out in public.

The company signalled last week that it would not look to backtrack on the $44bn price through a statement filed with the SEC which said: "Twitter is committed to completing the transaction on the agreed price and terms as promptly as practicable."

Musk told a conference in Miami last Monday: "You can't pay the same price for something that is much worse than they claimed. The more questions I ask, the more my concerns grow.

"They claim that they've got this complex methodology that only they can understand... It can't be some deep mystery that is, like, more complex than the human soul or something like that."

Mr Agrawal said: "Our estimate is based on multiple human reviews (in replicate) of thousands of accounts, that are sampled at random, consistently over time, from accounts we count as [daily active users]. We do this every quarter, and we have been doing this for many years.

"Our actual internal estimates for the last four quarters were all well under 5% - based on the methodology outlined above. The error margins on our estimates give us confidence in our public statements each quarter," he added.

Newsletter

Related Articles

Saudi Press
0:00
0:00
Close
Reports in Gaza: 5 dead from the impact of aid packages dropped by the USA
Apple warns against drying iPhones with rice
China Criticizes US for Vetoing UN Ceasefire Resolution in Gaza
In a recent High Court hearing, the U.S. argued that Julian Assange endangered lives by releasing classified information.
The U.S. vetoed a U.N. Security Council resolution calling for a temporary ceasefire in Gaza, instead proposing its own six-week ceasefire plan contingent upon the release of all hostages held by Hamas
Prince William Urges End to Gaza Conflict
Saudi Arabia ranks first in UN index for e-government services in MENA
Israel has gone ‘beyond self-defence’ in Gaza, says Labour’s Streeting
EU Calls for Immediate Ceasefire in Gaza Conflict
Israel Records 20% Drop In GDP, War In Gaza Is The Reason
Saudi Arabia's FDI Inflows Grow with New International Standards
Venture Capitals Power Up Across MENA Region
Saudi Arabia Introduces Terms for 30-Year Income Tax Exemption for Multinational Companies
Saudi FM: Establishing Palestinian state is only pathway for Mideast stability
Russian opposition leader Alexey Navalny has died at the Arctic prison colony
Elon Musk's Starlink Gets License For Israel, Parts Of Gaza
Influencers Exploit X Platform for Profit Amidst Israel-Gaza Conflict
PM Modi Announces Opening Of New CBSE Office In Dubai
International Criminal Court's Chief "Deeply Concerned" By Rafah Bombing
January Funding for MENA Startups Totals $86.5 Million
Saudi Arabia accelerates digital economy growth through Nvidia partnership
Indian female military officers commend Saudi Arabia's progress and women's empowerment
Israel unveils tunnels underneath Gaza City headquarters of UN agency for Palestinian refugees
Israel deploys new military AI in Gaza war
Egypt threatens to suspend key peace treaty if Israel pushes into Gaza border town, officials say
Israel Utilizes AI Military Technology in Gaza Conflict
Saudi Arabia Warns Of A "Humanitarian Catastrophe" If Israel Moves On Rafah
China Warns Iran to Halt Houthi Attacks or Damage Trade Ties
US University To Shut Qatar Campus Due To "Heightened Mideast Instability"
Iran-backed hackers interrupt UAE TV streaming services with deepfake news
Facebook and Instagram Ban Iran's Supreme Leader
Finnish Airline, Finnair, is voluntarily weighing passengers to better estimate flight cargo weight
U.S. Secretary of State Blinken: The Israelis underwent dehumanization on 7.10, this does not give them the right to do this to others.
Defense Technology Showcase Held in Riyadh
Saudi Arabia’s non-oil exports rise 2.5% to $6bn in November 2023: GASTAT
UK Bans Misleading "Zero Emissions" Claims for Electric Cars
Gaza's Teen Inventor Sparks Light in Displacement
Netanyahu Rejects Ceasefire Proposal, Insists On Total Victory Over Hamas
Guterres appoints independent UNRWA review panel
Private Sector Employment Hits Record High with Over 11 Million Employees in January
Rolls-Royce Executive Encourages Saudi Women to Tap into Their Inner 'Superhero' for Success in Defense Industry
Saudi Arabia launches National Academy of Vehicles and Cars
Saudi Tourism Minister Reveals Plan for 250,000 New Hotel Rooms by 2030
SAR to more than double eastern network passenger capacity with new trains deal
Saudi Arabia Enhances National Defense with New Partnerships
Saudi Aramco Maintains Arab Light Crude Pricing to Asia for March
NEOM Establishes New York Office to Support Investors
Saudi Wealth Fund Draws in Over $25 Billion Worth of Investments in Three Years, Al-Rumayyan Reveals
ZATCA Cautions Against Scammer Schemes
INTRA Defense Technologies inaugurates drone factory in Riyadh
×